Head of Growth Marketing - Remote
Pattern
Are you obsessed with data, partner success, taking action, and changing the game? We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces-including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are able to turn data into profitable insights for our customers and partners alike. We are looking for someone with extremely high standards who is efficient and not afraid to roll up their sleeves and do what it takes to help our partners be successful. This is a full-time role and will work a hybrid schedule (three days in office, two days remote per week) based in Lehi, Utah.
What is a day in the life of a Digital Advertising Strategist?
Manage and delegate the creation of PPC and display campaigns across Amazon, Walmart, Google, Facebook, etc.
Perform market research to build tailored and relevant full-funnel strategies for clients
Nurture partner relationships by meeting regularly to review performance, negotiate advertising budgets, and discuss strategy ideas
Collaborate with the brand management team to align advertising goals with the internal ambitions set by our partners
Bachelor's degree in Marketing, Business, Communications or a related program
- 2+ years of experience in digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.)
- Demonstrable Excel knowledge, data analysis, and problem solving skills
- Prior experience in managing client relationships and communicating with key internal & external partners
- Working history with the Amazon advertising platform and third party tools like Helium 10, Pacvue, Viral Launch, etc.
Knowledge of advanced auto-bid tools, such as Marin or DS3
Skills in web analytics and relevant attribution models
What does high performance look like?
You are agile and experimental, bringing new ideas and moving fast to achieve goals
You love web analytics, attribution models, and are up to speed on all the latest trends
You give 100% to all tasks and projects you are given
You will take full ownership of your projects and follow through to completion
You will learn valuable skills in Amazon Ads, leadership, and marketplace strategy as well as build relationships with department leaders at Pattern and brand executives. 30 Days - you have your team schedule and structure established with regular 1:1s, you build strong relationships with team members, brand managers, and brand partners
- 60 Days - you hold regular strategy sessions to share valuable suggestions with brand partners
- 90 Days - you build and execute successful ad strategies and understand the nuances of your brands' advertising needs
You will work with the other Associate Directors and Ad Strategists and be supervised by the Director of Digital Advertising. You will also be mentored by the VP of Advertising and meet with them on a regular basis to discuss your performance. This team is data driven and results oriented. Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.
Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
Team of Doers- Someone who is a part of team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.
What is the hiring process?
Initial phone interview with Pattern's talent acquisition team
Video interview with a hiring manager
Be prepared to talk about professional accomplishments with specific data to quantify examples
Be prepared to talk about any side projects related to data and analytics
We set big goals, work tirelessly to achieve them, and we love our Pattern community. Paid Holidays
- Company Paid Life Insurance
- Casual Dress Code
- Health, Vision, and Dental Insurance
- Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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