Head of Media and Communications

This role owns cross-channel media performance across media with specific interest in search, social, and programmatic. All media will have direct accountability to business outcomes. The position is responsible for improving how media is planned, executed, and measured while maintaining performance as the primary mandate.

Own cross-channel performance against core KPIs including CPA, volume, conversion rate, and downstream quality signals

Translate business objectives into executable media strategies for agency deployment

Lead weekly performance reviews and optimization cycles grounded in data

Identify discrepancies between platform-reported metrics and true business outcomes and implement corrective actions

Establish and enforce standardized planning, briefing, and optimization workflows

Introduce reporting structures that improve visibility and performance diagnosis

Serve as primary point of contact for media agencies across channels

Set expectations for output quality, timelines, and performance delivery

Validate agency data, recommendations, and optimization approach

Partner with internal creative teams to align asset development with channel roles

Define and guide creative testing frameworks tied to performance objectives

Feed performance insights back into creative development to improve outcomes

Build and maintain cross-channel reporting that reflects business performance

Test and scale automation or AI-driven solutions that improve performance or efficiency

Strong analytical capability with the ability to diagnose performance issues and drive measurable improvement

Deep cross-channel expertise across search, paid social, and programmatic media

Ability to translate business objectives into actionable media strategy and execution

Effective agency management and stakeholder communication skills

Ability to connect creative strategy to performance outcomes

Proficiency across major platforms (Meta, Google, Bing, programmatic platforms)

Minimum Qualifications: 6–9 years of experience in digital media strategy and execution

Proven ownership of performance outcomes tied to business KPIs

Experience managing media agencies and holding them accountable to results

Preferred Qualifications: Experience with attribution modeling and incrementality testing

Experience working across integrated media environments

Familiarity with automation or AI-driven media optimization tools

Communication Skills: Writing, Talking/Hearing on the phone (Continually=67-100% of workday)

Location: Our office follows 4 days on-site and 1 day remote schedule

Travel: