Hospital Business Development Sales Liaison

Post-Acute Services Director – Skilled Nursing (Healthcare Sales)
The Post-Acute Services Director drives census growth, referral development, and market expansion for assigned skilled nursing centers. This role builds strong hospital and community relationships, manages complex patient transitions, and executes strategic healthcare sales initiatives. The Director promotes the center's clinical programs, analyzes referral data, and ensures smooth admissions to position the facility as a preferred post-acute partner.
We are seeking a results-driven Post-Acute Services Director with experience in skilled nursing, healthcare sales, and hospital-based referral development. This position is responsible for generating high-quality referrals, improving conversion rates, and strengthening relationships with hospitals, physicians, payers, and community providers. The Director plays a key role in supporting patient outcomes and advancing the facility's growth strategy.
Navigate managed care authorization processes and hospital discharge workflows.
Use CRM tools for timely follow-up, accurate documentation, and effective clinical handoffs.
Build strong relationships with hospital case managers, physicians, and discharge planners to drive consistent referrals.
Develop 5–10 new referral contacts per month across hospital departments and other downstream opportunities.
Promote the center's clinical capabilities—short-term rehab, complex medical care, respiratory services, wound care, memory care, and more.
Healthcare Sales & Business Development

Conduct regular hospital outreach, presentations, and follow-ups to increase brand visibility and referral volume.
Strategic Planning & Performance Management

Develop a comprehensive market strategy for each assigned center using data and performance metrics.
Prior experience as a Clinical Liaison, Admissions Director, Hospital Liaison, Case Manager, or similar role.
Experience marketing specialized programs: cardiac rehab, orthopedic rehab, wound care, respiratory care, dialysis coordination, etc.
Knowledge of territory management, market analysis, and competitive positioning.
Bachelor's degree in Healthcare Administration, Nursing, Business, Marketing, or related field.
2–5 years of experience in skilled nursing, post-acute care, hospital discharge planning, or healthcare admissions/marketing.

• Bachelor's degree in Healthcare Administration, Nursing, Business, Marketing, or related field preferred but not required
• Proven success in healthcare sales, business development, or referral relationship management.
• Strong communication, relationship-building, and presentation skills.
• Proficiency in CRM systems and data-driven decision-making.
• Ability to travel locally for hospital visits, meetings, and community outreach. Ability to travel statewide for company meetings and education.

• Employee Assistance Program to support mental health
• Employee Foundation to financially assist through unforeseen hardships
• Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off
• Free 24/7 virtual health care provided by licensed doctors for all Anthem medically-enrolled employees and their immediate family members
• Term and Whole Life Insurance
• Short-term Disability
• Hospital Indemnity
• Personal Accident