Head of Marketing Management
Jobtailor
Set up, monitor, and optimize Meta and Google Ads campaigns for apartment leasing, brand, and Gray Report promotion
Analyze cost-per-lead, conversion rates, and overall campaign health
Audit portfolio listings on Apartments.com, Zillow, and other ILS platforms
Coordinate with property teams to improve listing presentation
Own HubSpot as the marketing system of record, including contact lists, workflows, email sequences, segmentation, and reporting
Monitor website traffic, lead-form conversions, and drop-off points
Flag website issues to the development team
Oversee SEO strategy and monitoring through the automation stack
Assist the investment team with investor-facing decks, deal summaries, and quarterly updates
Steward the Gray Capital brand across touchpoints and contribute to positioning decisions
Support investor relations with polished capital-raise marketing materials
Manage The Gray Report content calendar and coordinate with the video team on clip formats and distribution
Run Gray Report ads, track performance, assist with guest booking, and contribute to editorial strategy
Own the social media content calendar and coordinate distribution across platforms
Monitor social engagement and identify effective content
Work in Canva, direct freelancers, and use generative AI tools for visual assets
Report day-to-day to Tiffany Brewer for Gray Residential work and to Blake Pieroni for Gray Capital work
Requirements
4–6 years of marketing experience, with meaningful time in performance marketing (paid social, paid search)
HubSpot proficiency — workflows, contact lists, sequences, attribution reporting; hands-on experience required
Hands-on Meta Ads Manager and Google Ads experience
Technically literate and able to work in dashboards and learn new tools quickly
Curiosity about how systems work
Willingness to embrace AI-powered marketing tools
Current knowledge of platform shifts, algorithm priorities, and organic marketing trends
Ability to learn the real estate business quickly
Self-directed and able to work without close supervision
Apartment or multifamily marketing experience (nice to have)
Familiarity with ILS platforms such as Apartments.com and Zillow (nice to have)
Podcast or newsletter brand marketing experience (nice to have)
Hands-on marketing automation or AI-assisted tools experience (nice to have)
Core Competencies
Demonstrates expertise in performance marketing, particularly with Meta Ads and Google Ads, while effectively managing HubSpot for marketing automation and reporting. Proficient in analyzing campaign metrics and optimizing strategies to enhance lead generation and brand positioning.
Highest-signal resume keywords
Performance Marketing
HubSpot Proficiency
Meta Ads Manager Experience
Google Ads Experience
SEO Strategy Oversight
ATS Optimization Keywords
Hard Skills
Performance Marketing
Campaign Analysis
SEO Strategy
Marketing Automation
Lead Generation
Content Calendar Management
Data Analysis
Conversion Rate Optimization
Brand Positioning
Investor Relations
Soft Skills
Self-Directed
Curiosity
Collaboration
Communication
Creativity
Industry Keywords
Real Estate Marketing
Apartment Marketing
Multifamily Marketing
Digital Marketing
Social Media Marketing
Tools & Technologies
HubSpot
Meta Ads Manager
Google Ads
Canva
Generative AI Tools
ILS Platforms
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