Head of Marketing (Temp)

Marketing Director

Brokers Alliance is seeking a Marketing Director to lead the Marketing and Project Support team. The ideal candidate will enjoy a high-activity office culture and a motivating atmosphere with opportunities for professional growth.

Brokers Alliance is a leading insurance brokerage company providing nationwide brokerage services, including life insurance and annuity products.

The primary responsibility of the Marketing Director is to lead the marketing team in planning and coordinating training, meetings, and events.

Minimum 1+ years of relevant work experience.

Health/vision/dental insurance

Short/long term disability

Update the Marketing Content Calendar to reflect all upcoming marketing initiatives.

Design, build, and deploy email marketing campaigns, with a focus on Life Insurance, Annuities, Broker Dealer, Money Management, and Financial Services.

Develop logos, art, graphics, and copy.

Maintain all links/urls, landing pages, forms/surveys, images, and documents needed to support campaigns.

Deploy marketing campaigns via email, social media, blogs, ads, and landing pages.

Create, Update, and Maintain Marketing Lead Lists.

Code and Count all Marketing Leads.

Oversee data updates in CRM and various applications.

Analyze marketing campaigns.

Export data.

Manage blog posting and content as directed.

Maintain social media channels and posts as directed (Facebook, Twitter, LinkedIn).

Provide Customer Service and Client Onboarding.

Screen incoming registration requests.

Activate accounts and add to CRM.

Optimize the phone system.

Field agent call-ins having trouble with the website and troubleshoot as needed.

Respond to inbound customer service calls, emails, and Instant Messages.

Monitor Chat channels as directed and respond as needed.

Research current trends in email and social media marketing.

Create and maintain an email template database for use by sales staff.

Perform monthly audit of templates to remove or update content.

Create and maintain external use forms and surveys and distribute results as needed.

Website development, design, content research, and maintenance.

Assist with SEO/PPC strategy.

Manage multiple external websites and the internal intranet.

Ad Design and Distribution (Physical and Digital).

Assist with coordination and production of video projects, including gathering content, writing scripts, acting as on-screen talent, assisting with production/direction during shoots, cutting, editing, rendering, and posting video content.

Assist with the creation and implementation of promotional marketing campaign deliverables and/or incentives.

Assist with the development of marketing material.

Vendor Communications, bids, and relationship management.

Format and distribute marketing projects and/or deliverables as part of specialized campaigns, including Whitepapers, Underwriting Grids, and Quick Guides.

Design and order promotional items as needed, request quotes for material, place orders, work with vendors, and distribute items as necessary.

Assist with the creation and distribution of internal use Google Forms.

Extensive knowledge of multiple software programs, including: Google Cloud, Marketing platform, CRM, Webinar and Video Platform.