Head of Marketing and Advertising

Story Strategist Team: Marketing | Client & Growth Marketing | Stories
At Accenture, we believe stories are more than words—they’re catalysts for change.

The Story Strategist is the heartbeat of Accenture's client storytelling. Part investigative journalist, part brand strategist — you uncover powerful client stories, shape them with precision, and amplify them across every touchpoint, from advertising and social media to sales enablement and investor communications. You will act as advisor, researcher, investigative storyteller and an AI-enabled content leader responsible for identifying, developing, governing and activating Accenture’s most impactful client and Accenture stories. Your work ensures our most impactful stories don’t just get told — they drive business outcomes and elevate the Accenture brand across the board.
As a Story Strategist, you’ll lead the development of high-impact narratives that connect business priorities to brand storytelling—bringing strategic clarity and creative direction to every story. Sitting at the intersection of content strategy, brand storytelling, and business insight, you’ll help illuminate how human ingenuity and cutting-edge technology come together to drive real impact—translating complex priorities into narratives that resonate with global audiences. You’ll craft compelling stories that align with strategic objectives, elevate brand perception, and connect meaningfully with diverse stakeholders at all levels across markets.
This is a fast-paced, newsroom-style role where you will lead story development —uncovering insights, translating complex topics into accessible language, and delivering stories that matter to resonate across channels and target audiences. You will help define what success looks like—using insights to refine narratives and maximize impact. In addition, you will also help pioneer the responsible use of GenAI to accelerate storytelling and enhance content quality at scale.
Builds a high-quality portfolio of differentiated stories aligned to business priorities.
Increases reuse, discoverability, and business impact of storytelling assets.
Uses AI and automation to improve storytelling operations and scale impact.
Serves as a trusted advisor on narrative strategy, storytelling governance, and content innovation.
Conduct in-depth investigative interviews with client account teams and collaborate with leadership to develop messaging and shape narratives—guiding conversations to surface strategic insights and position stories for impact.
Shape story tone and narrative direction and lead the writing, editing, and oversight of high-impact content for priority campaigns, media moments, and executive platforms. This includes staying on top of the latest research – including Accenture’s - and news around key topics that impact the context of our storytelling
Champion data-driven storytelling by defining success metrics, analyzing audience insights, and optimizing narrative strategies to maximize impact.
Collaborate with senior stakeholders including brand, media relations, and executive comms to align messaging, guide activation, and ensure stories are delivered with clarity and impact.
Apply and advise on the use of AI tools to accelerate editorial workflows—ensuring content quality, brand alignment, and responsible, strategic integration into storytelling workflows.
Provide guidance and mentorship to team members by sharing storytelling and editorial expertise and helping shape best practices that drive quality, consistency, and strategic alignment.
Stay at the forefront of storytelling innovations, industry trends, and digital media evolution—applying new approaches and insights to elevate narrative quality, relevance and impact.
Minimum 6 years of experience in strategic communications, editorial leadership, marketing, or journalism

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Exceptional writing, editing, and message framing skills with executive-level polish.
Proven ability to lead impactful storytelling for global brand impact.
Expertise in audience segmentation, content governance, and message development.
Strong stakeholder management across executive and cross-functional teams – regardless of level.
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at View phone number on aiapply.co or send us an email or speak with your recruiter.
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