Senior Marketing Copywriter (Re

Senior Copywriter (HCP RARE)

At McKinney, we believe great brands earn unfair attention by telling human truths in unexpected ways. We’re looking for a Copywriter to help do exactly that for healthcare, wellness, and pharmaceutical brands, especially in the rare disease space (Friedreichs Ataxia, treatment SKYCLARYS)

You’ll concept and craft clear, compelling, compliant copy across print and digital channels, partnering closely with art, strategy, account, and medical/legal teams to create work that stands out and stands up to scrutiny.

Turn complex science, data, and disease education into human, audience-first stories that earn attention without sacrificing accuracy.

Write within pharma requirements (MLR/Legal/Reg review cycles, fair balance/safety, approved claims/indications) while pushing for the strongest possible creative expression.

Collaborate closely with art, strategy, UX, account, and production to build integrated ideas, not just isolated assets.

Manage multiple projects, timelines, and feedback cycles with focus and follow-through.

Working knowledge of pharmaceutical marketing standards and regulated creative development.

Ability to apply clinical references and brand strategy to shape clear, accurate, audience-appropriate messaging.

Writing with empathy, clarity, and respect.

You lean into challenges, adapt fast when things shift, and keep moving forward with optimism.

Stay current on emerging AI capabilities and advocate for smart, responsible use in the creative process.

Apply sound judgment around sourcing, representation, and medical/pharma sensitivity when using AI-assisted copy.

A portfolio demonstrating concepting, writing craft, and digital-first thinking.

Experience in healthcare/pharma marketing preferred.

Proven experience writing preferably for healthcare/pharma

Comfort working within collaborative creative, strategy, and review environments.

Strong working knowledge of pharmaceutical marketing standards and regulated creative development.

Deep sensitivity to patient experience and health literacy, modeling clear, empathetic, trust-building copy.

Confidence navigating ambiguity and helping teams move forward with clarity and momentum.

Sound judgment balancing creative ambition with accuracy and compliance.

Serves as a trusted creative partner across disciplines—reliable, thoughtful, and solution-oriented.

Owns outcomes and helps teams learn and improve when things don’t go as planned.

Leans into challenge, adapts quickly when things shift, and keeps the work (and people) moving forward.

Provides clear, actionable feedback to writers and creative partners to elevate daily output.

Models strong craft, professionalism, and creative resilience.

helping others do their best work.

Applies strong judgment around sourcing, representation, and medical/pharma sensitivity when overseeing AI-assisted copy.

A portfolio demonstrating strong concept development, writing craft, and integrated campaign experience.

Solid experience in healthcare/pharma marketing.

Proven ability to lead copy day-to-day while staying hands-on in the work.

Proven experience, writing for healthcare/pharma.

Comfort working closely with cross-functional teams and regulatory review processes.

We pride ourselves on competitive salaries, and ensuring pay equity exists across our organization. We benchmark each position against existing employee competencies and 4As compensation data which includes geographic and agency size benchmarks. Promotions are tied to performance.

At this time, we are not sponsoring or providing assistance with obtaining work authorization.

Studies have shown that marginalized communities such as women, LGBTQ+ and people of color are less likely to apply to jobs unless they meet every single qualification. We are in the office Tuesday/Wednesday/Thursday on a hybrid schedule.