Head of Marketing Management

About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.
The Marketing Manager I/II, Portfolio Growth, Migraine, will help advance priority growth initiatives across the U.This role will translate strategy into execution, coordinate cross-functional implementation, and use consumer and omnichannel insights to optimize performance. The ideal candidate brings strong consumer marketing experience, analytical fluency, and the ability to drive complex initiatives from planning through launch and ongoing optimization.
Support implementation and launch readiness of priority consumer-centered growth initiatives and digital experiences.
Coordinate cross-functional teams, agencies, and partners to manage priorities, timelines, dependencies, risks, budgets, and deliverables.
Analyze audience, channel, journey, and conversion data to identify opportunities to optimize investment, channel mix, and consumer experience.
translate performance insights into actions.
Support development and deployment of insight-driven consumer marketing across digital, social, website, CRM, media, and other relevant touchpoints.
Guide agency and vendor partners to deliver high-quality work on time, on budget, and aligned with portfolio objectives.
Support business cases, investment recommendations, and leadership updates for priority growth opportunities.
Partner with Medical, Legal, Regulatory, Compliance, Privacy, Technology, Market Access, Patient Services, Operations, and Marketing Operations to enable compliant execution.
Identify emerging consumer, technology, partnership, and channel opportunities that can expand reach and unlock new patient pools.
Bachelor's Degree
Marketing experience with proof of building proficiencies in all marketing skills
5+ years of consumer, omnichannel, portfolio, or other relevant commercial marketing experience.

• Consumer marketing experience, preferably in healthcare, pharmaceuticals, or another data-driven industry.
• Experience executing integrated marketing across digital media, social, website, CRM, search, and other consumer touchpoints.
• Experience with omnichannel measurement, including audience segmentation, funnel and conversion analysis, channel performance, and marketing-mix optimization.
• Experience supporting the implementation or launch of a new consumer experience, platform, service model, or growth initiative.
• Experience managing agencies, vendors, budgets, and integrated timelines.
• Strong project leadership and cross-functional collaboration skills in a matrixed environment.
• Strong analytical skills with the ability to turn data into insights and recommendations.
• Pharmaceutical or healthcare experience preferred; Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.