Performance Marketing Manager

Who we are For more than 40 years, Reworld has been a leader in sustainable waste solutions, providing our customers with innovative solutions that help them achieve carbon-negative outcomes. Our Vision Reworld is leading the charge to a carbon-negative future through revolutionary sustainable materials management solutions that reduce, reuse, recycle and reimagine waste for the benefit of society and the environment. Our Business Reworld partners with businesses by offering cutting-edge engineering and innovative solutions, to help customers reduce, reuse, recycle and recover value from waste streams and meet or exceed their sustainability goals. Our Value Reworld's differentiator comes from its ecosystem of technology, facilities and partnerships, trusted by the world’s largest organizations to reimagine waste management for a smarter, more sustainable world. All that we’re missing is you. About the role Reworld is seeking a results‑driven Performance Marketing Manager to lead the strategy, execution, optimization, and reporting of integrated demand generation programs that drive pipeline growth and revenue. This role requires a seasoned B2B marketer with deep expertise in digital demand generation, lead generation, account‑based marketing (ABM), and performance marketing analytics. This is a full‑funnel growth role: in addition to campaign performance, the scope includes the offer, the post‑click conversion experience, and go‑to‑market for new services. The ideal candidate combines strategic thinking with hands‑on execution, possesses a strong executive presence, and has a demonstrated track record of building and optimizing integrated, multi‑channel, revenue‑generation campaigns that produce measurable business outcomes. This individual will partner closely with sales, operations, sustainability, corporate communications, and other business unit leaders to develop and execute integrated marketing programs that drive awareness, engagement, qualified leads, and revenue growth. In year one, success in this role will be measured primarily by improvement in lead‑to‑opportunity conversion and qualified pipeline per dollar of marketing spend, not by lead volume or channel breadth. This is a hybrid position requiring three (3) days per week in the office. Office Location: Florham Park, NJ. Key Responsibilities Demand Generation & Lead Generation Develop and execute integrated B2B demand generation strategies that drive marketing‑qualified leads (MQLs), sales‑accepted leads (SALs), sales‑qualified leads (SQLs), pipeline creation, and revenue growth. Manage the planning, execution, optimization, and reporting of multi‑channel digital campaigns across paid search, paid social, display advertising, retargeting, email marketing, content syndication, webinars, and other demand generation channels. Own the budget oversight for lead‑gen advertising and marketing programs, including negotiations with advertising partners, trade publications, and other channels. Build scalable lead generation programs aligned with business priorities, target industries, buyer personas, and account‑based marketing initiatives. Partner with sales leadership to align marketing efforts with pipeline and revenue objectives across direct, broker, and inside sales revenue sources. Campaign Strategy & Execution Lead end‑to‑end campaign planning, including audience segmentation, messaging strategy, channel mix, budget allocation, testing frameworks, and performance measurement. Develop integrated campaigns that effectively connect brand awareness, thought leadership, lead generation, nurturing, and conversion activities. Coordinate with internal stakeholders and external agencies/partners to ensure seamless campaign execution and optimization. Manage marketing automation workflows, lead nurturing programs, and customer journey optimization initiatives. Performance Marketing & Optimization Own performance marketing strategy and execution, continuously improving campaign results through testing, analysis, and optimization. Monitor and optimize key performance indicators across the marketing funnel, including: Cost per Lead (CPL), Cost per Acquisition (CPA), Marketing Qualified Leads (MQLs), Sales Accepted Leads (SALs), Sales Qualified Leads (SQLs), Lead to Opportunity Conversion Rates, Pipeline Growth (new customers, share‑of‑wallet expansion, recovery/recapture), Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), Revenue Attribution. Conduct A/B testing, audience analysis, keyword optimization, creative performance reviews, and landing page improvements to maximize campaign effectiveness. Conversion Experience & New‑Service Go‑to‑Market Own the post‑click conversion experience, including landing pages, forms, and the quote request flow, in partnership with the website team, treating conversion rate as a primary growth lever alongside media efficiency. Partner with operations and service‑line leaders on go‑to‑market for new services and packaged offerings (e.g., mail‑back programs, customer portals), including positioning, launch planning, and demand capture. Build and run a structured experimentation program across the full funnel, from ad creative and audience through landing page, form completion, and lead follow‑up. Analytics, Reporting & Executive Communication In partnership with the Sales operations team and Marketing Operations Lead, develop comprehensive performance dashboards and reporting frameworks to measure marketing effectiveness and business impact. Analyze campaign performance and provide actionable recommendations to improve results and maximize ROI. Present campaign performance, insights, and strategic recommendations to senior leadership and executive stakeholders. Translate complex marketing metrics into clear business outcomes and growth opportunities. Cross‑Functional Collaboration Partner with field marketing, content marketing, corporate communications, and sales teams to create compelling customer engagement strategies. Collaborate with sales operations and marketing operations to improve lead management processes, attribution models, and funnel performance. Ensure alignment between marketing activities, sales priorities, and revenue goals. People Management This role has one direct report so experience managing individual contributors is strongly preferred. Essential Qualifications Bachelor's degree in marketing, communications, business, or related field. 5- 7+ years of progressive B2B marketing experience, including significant experience in demand generation and performance marketing. Experience in waste, recycling, sustainability, environmental a significant plus. Proven track record developing and executing integrated marketing campaigns that drive measurable pipeline and revenue growth. Deep expertise in digital demand generation, lead generation, marketing automation, and customer acquisition strategies. Experience with ad‑buying and contract negotiations. Strong understanding of B2B buyer journeys, account‑based marketing principles, and revenue marketing best practices. Hands‑on experience managing paid search, paid social, digital advertising, email marketing, and lead nurturing programs. Advanced analytical capabilities and demonstrated experience utilizing marketing data to drive decision‑making and performance improvements, including the ability to build bottoms‑up funnel and cohort analyses directly from CRM data and to reconcile attribution across systems rather than relying on platform‑reported metrics. Strong understanding of marketing attribution models, funnel metrics, and campaign measurement frameworks. Experience working with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Pardot, or similar technologies. Exceptional communication and presentation skills with the ability to effectively engage senior executives and cross‑functional stakeholders. Strong executive presence, business acumen, and ability to influence decision‑making across the organization. Preferred Qualifications Experience in complex B2B industries, including industrial services, environmental services, technology, manufacturing, energy, infrastructure, or other technical markets. Experience supporting sales teams with account‑based marketing and pipeline acceleration programs. Strong experience/expertise with Power BI, Salesforce, Hubspot, or similar business intelligence/automation platforms. Demonstrated success managing agency relationships and external marketing partners. Benefits In addition to salary, this role is eligible for benefits. medical, prescription drug, vision, and dental plans 401(k) plan paid parental leave paid time off paid holidays regular full‑time employees based in the USA have access to comprehensive medical, prescription drugs, dental, and vision coverage, FSA, HSA, short‑and‑long‑term disability benefits Company‑paid life and AD&D insurance EAP paid parental leave educational assistance Additional details are available at All Reworld positions require a candidate's ability to perform the duties and responsibilities of the role while upholding Reworld's Values, including (but not limited to) contributing to a safe and inclusive workplace, delivering results through trust, and building breakthrough capabilities. Pay Transparency For more information, refer to the Pay Transparency section below. Reworld is committed to paying its staff equitably, and we strive to provide competitive compensation and benefits packages. The range below reflects Reworld’s reasonable estimate of base pay for this role based on primary posting location. It is expected that most qualified candidates in this location will fall within the posting range. The final salary offered for this role will be determined based on factors including, but not limited to: experience, education, geographic location, skills and competencies, travel requirements and/or union contracts (if applicable). Pay ranges are reviewed from time to time and may be modified in the future. The pay range for the primary location of this position is: $118,700.00 - $169,800.00 USD per annum. Reworld’s DEI Commitment Reworld is an Equal Opportunity Employer, has developed an Aff…and will not discriminate against any qualified applicants because of race, color, religion, sex, national origin, sexual orientation, gender identity, disability (including perceived disability, physical, mental, and/or intellectual disabilities), veteran status, liability for service in the Armed Forces of the United States, or any other characteristic protected by law. Know Your Rights Know Your Rights (Click to view poster) If you are an individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site because of your disability. You can request reasonable accommodations by going to Reworldwaste.com and clicking on the ‘Contact Us’ button. Under Inquires, select ‘Careers’ in the Interest field, fill out all required fields including your message. In the message section, please note this is a ‘Job Application Accommodation Request’. Attention Staffing Agencies & Search Firms Reworld may sometimes selectively collaborate with staffing agencies and search firms (Agencies). Reworld will only consider candidates from Agencies with whom a signed agreement and a duly authorized work order (for a specific role) has been duly executed. Any unsolicited candidate submissions or candidate submissions from Agencies that do not meet these criteria, will be deemed invalid and ineligible for any fees. Reworld, formerly known as Covanta, is a leader in sustainable waste solutions and is dedicated to transforming waste into valuable resources through innovative technologies. With a comprehensive portfolio of solutions designed to address the most complex challenges of waste management, Reworld is committed to achieving carbon-negative outcomes and supporting partners on their sustainability journey. Others see waste. We see potential. Led by the promise of what’s possible, we partner with businesses and communities to reimagine what waste can do. Together, we transform refuse into a resource, steadfast in our determination to go beyond net zero, for the good of our people, our communities, and the planet we all depend on. Rooted in communities, with support across North America Our expansive geographical footprint gives us the large-scale resources to effectively support both our customers and the communities in which we live and work. Working together to find the beginning at every endpoint Ours is a diverse group, with a wide range of skills and expertise. We are passionate about our mission to do more and to do better through innovative value creation. No matter where we come from, we’re here to put our efforts toward building a smarter, more sustainable world. Dedicated to redefining what’s possible with waste When you work with us, you’ll find a hard‑working team of collaborators united by our passion for protecting people, the planet, and the promise of a more sustainable future. For more information: Visit #J-18808-Ljbffr