Senior Manager, Trade Marketing - Mainstream Chocolate & Kinder Snacks

We have a current opening for a Sr. Trade Marketing Manager, FMC & Kinder Snacks and are actively reviewing applications.

Sitting at the intersection of Brand Marketing, Sales, Category Management and Revenue Growth Management, this role will translate annual brand and category strategies into winning omni-channel commercial activation plans that drive distribution, sales velocity, merchandising excellence, promotional effectiveness and profitable growth across retail channels.

The Senior Manager, Trade Marketing for Mainstream Chocolate and Kinder Snacks will lead the development of launch strategies, Price Pack Architecture (PPA), commercial innovation plans and portfolio optimization initiatives to maximize growth opportunities across the confectionery and snacking categories. This role will identify white-space opportunities, strengthen retail execution and ensure new products and existing brands are positioned for success in a dynamic consumer packaged goods (CPG) environment.

As a key commercial partner to Brand, Sales and Category Leadership, this individual will leverage deep expertise in trade marketing, shopper insights, customer marketing and the U.S. retail landscape to deliver best-in-class activation strategies that drive category growth and win at the point of purchase across all channels.

This role is hybrid, and will be based out of our North American HQ in Parsippany, NJ.

Trade Marketing & Go-to-Market Strategy

• Develop and lead annual Go-to-Market plans, defining distribution, assortment, shelving, merchandising, pricing and promotional priorities.
• Develop the Trade Marketing strategy for Ferrero Mainstream Chocolate (FMC) and Kinder Snacks, translating brand strategy into actionable channel and retail plans.

• Develop the annual trade and retail activation calendar, including innovation launches, seasonal programs, key selling moments and promotional tentpoles.

Retail Activation & Commercialization

• Monitor competitive activity, retailer trends and category dynamics and translate insights into business plans
• Develop channel-appropriate merchandising, display and Point of Sale (POS) strategies that bring brand priorities to life at retail.

POS/Display & Pack Architecture

• Develop trade and consumer unit pack/price architecture framework to deliver strategic channel and customer opportunities from stage 1 to all the new product launch, and reassess all the current Brands PPA to highlight possible white spaces to close
• Responsible (with Marketing) for the development, push and execution of in-store activations and POS.
• Partner with Brand and Packaging team to develop solutions to challenge status quo and improve profitability where possible

Trade Investment & Business Performance

• Provide input into demand planning and S&OP based on distribution changes, promotions, innovation, and customer/channel plans.
• Partner with Shopper Marketing on the shopper marketing plans and eCommerce investment
• Partner with Marketing on the proposal for the Budget (volume and revenue) of the assigned brands
• Partner with Sales, Marketing, Revenue Growth Management and Finance to shape promotional plans and trade investment priorities.

People Leadership

• Operates in accordance with Group guidelines to recruit, manage, motivate, coach and develop 2 direct Trade Marketing reports.
• Directs and maintains various activities designed to promote and maintain a high level of employee engagement.
• Lead, coach and develop Trade Marketing team members while building strong cross-functional ways of working.

• 8+ years of progressive experience in Trade Marketing, Shopper Marketing, Customer Marketing, Category Management, Commercial Planning, or other Consumer Packaged Goods (CPG) commercial leadership roles.
• Strong Trade Marketing experience within Consumer Packaged Goods (CPG) is highly preferred.
• Demonstrated success translating brand strategy into go-to-market, channel strategy, commercial planning and retail activation programs.
• Strong understanding of U.S. retail and CPG fundamentals, including distribution, assortment, shelving, merchandising, pricing, promotion and retail execution.
• Experience leading innovation launches, seasonal programs, retail activation, point-of-sale (POS) development, display strategy and promotional planning.
• Strong commercial and financial acumen, with experience leveraging data, insights and analytics to identify growth opportunities, optimize investments and drive profitable growth.
• Experience partnering closely with Sales, Brand Marketing, Category Management, Revenue Growth Management and cross-functional commercial teams to deliver business objectives.
• Experience developing strategies across multiple U.S. retail channels, customers and routes-to-market; experience with major national retailers strongly preferred.
• Strong understanding of shopper behavior, customer strategy and the retail path to purchase.
• Exceptional communication, storytelling, presentation and stakeholder management skills, with the ability to influence senior leaders and align teams around commercial strategy.
• Proven ability to build relationships and drive results in a highly matrixed, cross-functional organization.
• Previous people leadership and team development experience strongly preferred.
• Bachelor’s degree in Business, Marketing or a related field required; MBA preferred.
• Strong decision-making, problem-solving and interpersonal skills, with the ability to influence stakeholders at all levels of the organization.
• Proficiency in Microsoft Office, including Excel, PowerPoint and data-driven business analysis.
• Demonstrated ability to present compelling business cases, category insights and strategic recommendations to both internal and external stakeholders.
• Candidates should possess strong collaborative capabilities, high integrity, a growth mindset and a commitment to Ferrero’s values.

Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

Careers with caring built in - discover our benefits here .

The base compensation range for this position is $166,000.00 - $208,000.00. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com .

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here .

Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic. 

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Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.