Head of Marketing Strategy & Planning

When you join Ayres as our next Director of Strategic Marketing, you'll lead the firm's marketing function while helping strengthen the capabilities that support long-term strategic growth.

In this role, you will provide leadership for marketing operations, brand positioning, pursuit support, and communications while partnering with Business Development and operational leaders to support strategic growth initiatives, market expansion, client development, and companywide collaboration.

We're seeking a leader who can preserve the strong marketing foundation already in place while helping the organization evolve its capabilities in market intelligence, client insights, growth planning, and business development support.

Through your leadership, you will help connect marketing activities to business outcomes while supporting the execution of Ayres' strategic priorities.

On Any Given Day, You'll Lead and develop the Marketing team while promoting a culture of collaboration, accountability, continuous improvement, and client service.

Provide oversight for proposals, pursuit support, brand management, communications, digital marketing, events, and industry visibility activities.

Ensure consistency in messaging, positioning, visual identity, and client-facing communications.

Growth Enablement Partner with operational leaders and Business Development professionals to support strategic growth initiatives.

Help identify and evaluate market opportunities, emerging trends, client needs, and competitive positioning.

Support development of client-focused messaging, account strategies, and market positioning efforts.

Business Development Partnership Partner with Business Development professionals to support strategic pursuits, capture planning, and client development activities.

Help strengthen the connection between Marketing and Business Development through shared planning, priorities, and processes.

Support effective utilization of CRM systems, client intelligence, and pursuit analytics.

Support development of thought leadership, market visibility, and reputation-building initiatives.

Strategic Planning & Operations Contribute to strategic planning discussions related to growth, markets, clients, and positioning.

Establish and monitor marketing performance measures and growth-related metrics.

Evaluate marketing investments and activities to ensure alignment with strategic priorities.

Develop annual marketing plans, budgets, and resource recommendations.

Assist with recruitment, onboarding, mentoring, and career development of marketing professionals.

Required Qualifications Bachelor's degree in Marketing, Communications, Business, Public Relations, or professional services related field.

Minimum 10 years of progressively responsible marketing, business development, or growth leadership experience.

Strong communication, facilitation, and relationship-building skills.

Ability to collaborate effectively with technical professionals, operational leaders, and business developers.

Experience developing and implementing strategic marketing initiatives.

Strong organizational and project management skills.

Solid understanding of business development.

Preferred Qualifications Experience leading Marketing within a multidiscipline A/E/C consulting environment.

Experience with CRM strategy, client intelligence, and pursuit analytics.

Knowledge of account planning, capture planning, and business development processes.

Experience utilizing market research and competitive intelligence to inform business decisions.

Demonstrated ability to align marketing activities with organizational strategy and growth goals.

Health, dental, and vision Insurance.

Short and long-term disability and life insurance.

Employee stock ownership plan (ESOP) and 401K with company match.

PTO, paid holidays including two floating holidays, and a flexible work schedule.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.