Head of Influencer Marketing - Remote

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.
As an Influencer Marketing Manager, you'll own influencer strategy and execution across Whatnot's paid influencer program. You'll manage a portfolio of creator relationships spanning top-tier and macro talent down to high-performing mid-tier creators. You're someone who can operate within an existing system, iterate on it, and build the next version of it - bringing structure and instinct in equal measure.
Identify, outreach, and close deals with the most impactful influencers across YouTube, TikTok, and Instagram. Own these relationships end-to-end - from first contact to long-term performance.

Drive the pipeline
Influencer Strategy: Develop campaigns that map to specific creator archetypes and activation formats, partnering closely with the Category Marketing team.
Outreach: Source and reach creators through email, DM, or whatever creative channel gets results.
Negotiate contracts in line with CAC, FTB, and LTV targets. Account Management: Provide white glove support to partners, ensuring a strong product understanding, high-quality content, on-time delivery, and prompt payment.
Build and manage a scalable creator roster - from macro and top-tier relationships that drive outsized impact to a bench of mid-tier creators that can be activated at volume.

We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of our San Francisco, Seattle, New York City, or Los Angeles hubs.
People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. As our next Influencer Marketing Manager, you should have 4+ years of influencer marketing experience, plus:
Proven track record running end-to-end influencer campaigns that deliver performance-driven results - you've owned the full deal lifecycle from sourcing through execution.
Experience managing top-tier and macro creator relationships, with the instincts to know when to push, when to hold, and how to unlock outsized value from a partnership.
You're immersed in internet culture and can use that knowledge to identify trends, creators, and opportunities for the Whatnot brand to build and grow.
Strong at writing creative briefs and providing clear direction to creators - you know what good content looks like and can articulate why.
Deeply analytical and comfortable using data to drive decisions, iterate on strategy, and report out on program performance.
You can take an open-ended challenge, form a point of view, and execute - and you're just as comfortable improving an existing playbook as you are building a new one.
You're scrappy and flexible. Generous Holiday and Time off Policy
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Home office setup allowance
Monthly allowance for cell phone and internet

Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Monthly allowance to dogfood the app
We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).

~ We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.