Head of Events Marketing

HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017, HYROX has evolved into a worldwide fitness movement with events across five continents, attracting tens of thousands of athletes every season.

The Marketing Manager – USA will lead the strategic development and execution of marketing initiatives across the United States, driving brand awareness, community engagement, and event participation. Reporting to the Senior Regional Marketing Manager – The Americas, this role is responsible for translating global brand strategy into impactful regional campaigns and ensuring effective marketing execution across channels.

S. marketing calendar, manage key marketing initiatives and products, and lead the Content Marketing Manager – North America to deliver best-in-class storytelling and content activation.

Marketing Strategy & Planning: Develop and implement the U.S. marketing strategy, owning the annual marketing calendar to ensure alignment with event schedules and brand moments.

Campaign & Brand Leadership: Lead integrated marketing campaigns across digital, social, PR, and partnerships, ensuring a consistent and premium brand presence.

Team Leadership: Manage and mentor the Content Marketing Manager – North America, providing strategic direction and fostering collaboration across departments.

Influencer & Community Strategy: Lead the U.S. influencer and ambassador strategy, identifying and developing relationships with key athletes and community leaders.

CRM & Audience Growth: Oversee CRM and newsletter strategies to drive participant acquisition, retention, and effective lifecycle communication.

Performance & Budgeting: Manage the U.S. marketing budget, ensuring efficient resource allocation and measurable ROI through advanced performance tracking and analytics.

Partner closely with internal teams, including events, partnerships, and global marketing, to ensure seamless execution.

Experience: 6–8+ years in marketing, brand, or campaign leadership roles, ideally within the sports, fitness, or community-driven industries.

Leadership: Proven ability to manage and mentor team members and lead complex projects across multiple stakeholders.

Strong experience in integrated marketing strategy and the ability to adapt global campaigns for the U.Analytical Skills: Data-driven mindset with strong capabilities in reporting and campaign optimization.

Languages: English; additional languages are a plus.

Flexibility: Willingness to travel to U.Attractive holiday & PTO plans

Health insurance and retirement plan

A relaxed work atmosphere in a supportive team, with flat hierarchies and short decision-making paths, along with autonomy and creative freedom in your daily work.

The opportunity to grow with one of the world’s fastest-expanding sports brands

Attractive office location: Then we look forward to receiving your application. Simply upload your CV as a PDF (no photo required) and answer the questions in the application form. All qualified applicants will receive consideration for employment without regard to ethnicity, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic. We value diversity and are committed to fostering equal opportunity for all.

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