Marketing Manager

Aspen Standard Wealth is building the next great national RIA platform by combining the resources of a large firm with the independence and culture of the boutique RIAs we partner with. Backed by Alpine Investors, Aspen provides permanent capital and strategic support to top wealth management firms across the country, helping them scale without sacrificing what makes them great. Founded in 2024, Aspen is one of the fastest-growing companies in the industry, with a bold mission to become a $100B+ AUM platform in the next five years. We take a people-first approach by investing in talent, empowering local leaders, and building a culture of exceptional execution, trust, and integrity. Join us at the ground level and help shape the future of wealth management. About Alpine Investors Alpine Investors is a people-driven private equity firm that is committed to building great companies by working with, learning from, and developing exceptional people. Alpine prides itself on fostering cultures where people value empowerment, diversity, fairness, integrity, and intellectual honesty. Founded in 2001, Alpine specializes in investments in companies in the software and services industries. Alpine has over $17 billion in AUM and has offices in San Francisco, New York, and Salt Lake City. About the Job Aspen Standard Wealth is scaling rapidly through acquisition, and we’re hiring a Growth Marketing Manager to support the growth of our partner Registered Investment Advisor (RIA) firms. The Growth Marketing Manager will serve as a strategic marketing lead for a portfolio of partner firms, helping assess existing marketing programs and establishing foundational positioning and performance-oriented marketing strategies. This role acts as a connector between firm leadership, internal stakeholders, and external marketing partners—ensuring programs are well-defined, compliant, measured, and continuously improved. This role is based in Chicago with 5x per week onsite. Occasional travel to partner firms is expected. Responsibilities Below are the core areas of work for this role. Over time, responsibilities may evolve, but this should provide a clear view of what to expect. Assess and audit marketing programs for newly acquired partner firms to identify gaps, opportunities, and priority focus areas Lead foundational marketing work for partner firms, including defining target markets, personas, and unique value propositions Develop clear marketing strategies and recommended channel mixes aligned to firm positioning and growth goals Manage and coordinate external agencies and consultants executing paid search, SEO, and related digital programs Oversee content and website strategy, including editorial planning and coordination with content partners Track, analyze, and report on marketing performance using HubSpot and related tools; translate insights into strategy adjustments Partner with sales teams to evaluate lead quality and incorporate feedback into ongoing marketing strategy Ensure all marketing programs adhere to SEC and regulatory compliance standards Experiences and Functional Skills Required 5+ years of B2C marketing experience, with exposure to digital and performance marketing programs Working knowledge of paid search, SEO, content marketing, email marketing, and web best practices Familiarity with HubSpot, Salesforce, or related CRM/marketing platforms Strong analytical skills with the ability to connect marketing performance to business outcomes Behaviors and Mindsets Required PERFORMANCE OPTIMIZER – Improves outcomes by identifying constraints, measuring what matters, and institutionalizing gains. MANAGING COMPLEXITY – Navigates competing priorities and interdependencies without oversimplifying. Aspen Standard Wealth offers a comprehensive benefits package designed to support employee health, financial security, and overall well-being. Full-time employees in this role are eligible for: Medical, Dental, and Vision Insurance Health Savings Account (HSA) with employer contributions 401(k) Plan with a 4% employer match Unlimited Paid Time Off (PTO) Life Insurance Coverage Aspen Standard Wealth is an equal-opportunity employer and welcomes applicants from all backgrounds. #J-18808-Ljbffr