Head of Product Marketing Management

The Director, Product Marketing is responsible for shaping and executing product and category marketing strategies that drive profitable growth across Libbey’s portfolio. This role serves as the bridge between customer needs, market insights, innovation, and commercial execution, ensuring our products are positioned to win in the marketplace.

The Director, Product Marketing leads the development of category strategies, go-to-market plans, product launches, and portfolio optimization efforts while partnering closely with Sales, Brand Marketing, Insights, Operations, Supply Chain, and Finance. Success in this role requires strong commercial acumen, strategic thinking, cross-functional leadership, and a passion for delivering value to customers and end users.

Product Marketing & Category Strategy

Develop and execute category and product marketing strategies aligned to business objectives and growth priorities.

Translate customer, consumer, and market insights into actionable strategies that drive demand and portfolio performance.

Identify market opportunities, competitive trends, and emerging customer needs to inform product and commercialization decisions.

Partner with commercial teams to develop annual and long-range category growth strategies.

Partner with Sales and Channel Marketing to create tools, programs, and customer-facing materials that support successful execution.

Monitor launch performance and incorporate learnings into future commercialization efforts.

Monitor portfolio health and performance across key categories.

Evaluate business opportunities and make recommendations based on customer demand, growth potential, profitability, and strategic alignment.

Support regular portfolio reviews and performance reporting.

Leverage customer, consumer, competitive, and industry insights to inform business decisions.

Partner with Insights and Commercial teams to identify unmet needs and growth opportunities.

Use data and analytics to guide category strategies, marketing investments, and product decisions.

Partner closely with Sales, Brand Marketing, PMO, Operations, Supply Chain, Sourcing, Finance, and Customer Experience teams to align priorities and deliver business results.

Lead, coach, and develop a high-performing Product Marketing team.

Build organizational capability in product marketing, category management, commercialization, and strategic planning.

Foster a collaborative, customer-focused, and results-oriented team culture.

Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.

10+ years of progressive experience in Product Marketing, Category Management, Brand Marketing, Commercial Strategy, or related fields.

Strong analytical and financial acumen with the ability to translate insights into business recommendations.

Take Control : ask for the direction and support you need to attain mastery of your objectives and ownership of your professional development.

Be Engaged & Committed : lean in to learn, engage, and contribute, resulting in increased performance and personal satisfaction from your work.

Consistently seek opportunities to improve efficiency, quality, and overall effectiveness.

Manage work effectively, setting clear performance expectations and holding yourself and team members accountable for outcomes. Actively monitor performance, providing clear and concise feedback. Live One Libbey, investing in the planning and collaboration across functions for the greater good of the company.