Head of Sales & Marketing

The Director of Marketing is responsible for building and leading a high-performance marketing organization grounded in ownership, accountability, and data-driven decision-making. This role goes beyond campaign execution to ensure marketing operates as a predictable, measurable, and scalable business system.

The ideal candidate combines strong strategic marketing leadership with a deep understanding of market dynamics, systems thinking, and operational workflows, partnering closely with Sales, Operations, Finance, and Technology to drive sustainable growth.

Establish and reinforce a culture where marketing leaders and teams own outcomes, not just activities
Define clear objectives, success metrics, and accountability frameworks for all marketing initiatives
Develop leaders within the marketing organization who demonstrate proactive decision-making and cross-functional ownership
Market & System Analytics
Design and oversee a robust marketing analytics framework that links market insights to business performance
Own market segmentation, customer insights, competitive analysis, and trend monitoring to inform strategy
Translate data into actionable insights for executive leadership, sales teams, and regional stakeholders
Ensure marketing investments are prioritized based on ROI, pipeline impact, and long-term market opportunity
Build a deep understanding of the company's end-to-end operating model, including sales motions, revenue systems, and customer lifecycle
Ensure marketing processes integrate seamlessly with CRM, marketing automation, data platforms, and reporting systems
Identify operational gaps, inefficiencies, and system constraints that limit marketing performance
Partner with Operations, IT, and RevOps to improve workflows, data hygiene, and system scalability
Develop and execute integrated marketing strategies aligned to company growth objectives
Balance long-term brand and market-building initiatives with short-term demand and revenue priorities
Act as a strategic partner to Sales, enabling strong alignment on go-to-market strategy and execution
Collaborate with Product, Finance, and Operations to ensure marketing decisions consider system-wide impact
Communicate clearly with executive leadership on performance, trade-offs, and investment decisions
10+ years of progressive marketing leadership experience, including people management

• Proven ability to lead teams through change, accountability, and performance improvement
• Strong analytical background with hands-on experience using marketing, sales, and financial data
• Demonstrated understanding of operational systems (CRM, automation platforms, revenue processes)
• Experience translating complex data and systems into clear narratives for executive audiences

Background working closely with Sales, RevOps, or Operations teams
MBA or advanced business education
Experience building or transforming marketing organizations toward operational maturate
Analytical rigor and financial acumen
Executive-level communication
Marketing is viewed internally as a reliable growth engine, not a cost center
Decisions are driven by market intelligence and system-level insights
Marketing operates with clarity, discipline, and scalability across the organization
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