Content Creator, Social Media and Marketing (remote)

Job Family Marketing & Communications
Full/Part Time Full-Time
Regular/Temporary Regular
Employee Class Civil Service
The primary role of the Content Creation Specialist is to execute and support efforts to increase visibility and interest in the University of Minnesota Technological Leadership Institute (TLI). Responsibilities include assisting in planning and execution of all marketing and communications efforts. The successful candidate will have strong writing and storytelling skills and be able to create compelling, audience-focused content across platforms. They will be able to translate complex academic and career-focused information into clear, engaging stories. They must also be able to manage multiple projects simultaneously with attention to detail, prioritize and meet deadlines, and work well in a team environment.
TLI staff operate on a hybrid work schedule with 3 days in-office and 2 days remote. In-person presence is required for various events such as TLI graduation ceremony, Capstone Week presentations, alumni and community building events, and staff retreats. The Content Creation Specialist reports to the Digital Marketing & Communications Director.
Content Development & Management (40%)

• Research, identify, and develop compelling stories featuring TLI students, alumni, faculty, staff, industry partners, programs, and initiatives.
• Write and edit compelling, audience-centered content in a variety of formats, including feature stories, social media, email campaigns, blog articles, interviews, profiles, testimonials, web content, and newsletters.
• Write and edit marketing materials for the TLI website, social media, newsletters, emails, and other various marketing-communications platforms.
• Translate complex academic, technical, and professional information into clear and engaging stories that help audiences understand the relevance and value of TLI's

Ensure digital content is compliant with federal digital accessibility regulations and University policies.
* Create and maintain editorial calendars and syndication schedules for articles, social media and event promotion.

Social Media Marketing (30%)

• Collaborate with Digital Marketing & Communications Director to build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Develop, edit, publish, and share platform-appropriate content-including short-form video, images, and text-based content-from TLI stories, campaigns, events, student

Modify content for different social media platforms in consideration of audience, platform-specific formats, and engagement styles.

• Stay informed of social media standards and best practices.
• Leverage stakeholder relationships to generate earned media.
• Continuously improve social performance by capturing, analyzing and reporting on the appropriate KPIs/metrics and insights.
• Create ad hoc monthly and quarterly performance reports.

Generate annual and ad-hoc surveys for stakeholders.
* Add and maintain contacts in the Salesforce CRM system
Application Material Requirements: Please submit a cover letter, resume, and 3-5 writing/content portfolio or samples to be considered for this position.
Monday-Friday
~Weekends as needed

Visa Language: Please note, this position is not eligible for H-1B or Green Card sponsorship. This position does not offer a STEM OPT training program.
BA/BS degree or a combination of related education and work experience to equal at least four years.

• Demonstrated experience writing, editing, and storytelling skills, with experience developing compelling narratives for different audiences and communication channels.
• Demonstrated ability to identify and develop story ideas, conduct interviews, and turn complex information or individual experiences into clear, engaging, audience-centered content.
• Demonstrated relationship building experience.
• Demonstrated commitment to generating content inclusive to all audiences.

Experience developing for and contributing to a Drupal content management system.

• Experience working with Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Experience using Salesforce CRM and/or Marketing Cloud
• Experience with creating and editing videos.
• Experience with generating earned media.
• The Technological Leadership Institute (TLI) is an interdisciplinary center at the University of Minnesota established in 1987 by an endowment from the Honeywell Foundation. TLI is committed to lifelong learning, offering graduate degree programs, graduate certificates, undergraduate experiences, and continuing education opportunities that bridge the gap between business and technology

Please visit the Office of Human Resources website for more information regarding benefit eligibility.
Competitive wages, paid holidays, and generous time off
Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
Low-cost medical, dental, and pharmacy plans
Healthcare and dependent care flexible spending accounts
Disability and employer-paid life insurance
Excellent retirement plans with employer contribution
Financial counseling services
Employee Assistance Program with eight sessions of counseling at no cost
maintaining equity within our organization. Applications must be submitted online. You will be given the opportunity to complete an online application. Application i nstructions: Please submit a cover letter, resume, and 3-5 writing/content portfolio or samples.
Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.
To request an accommodation during the application process, please e-mail View email address on click.appcast.io.
Diversity

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U:
The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.
At the University of Minnesota, we are proud to be recognized by Forbes as a Best Employer for Company Culture (2026), Best Employer for Women (2023, 2025, 2026), and Best Employer by State (2022-2026).