Head of Marketing Analytics

Waystar is seeking a highly skilled and detail-oriented Marketing Measurement & Analytics professional to build, execute, and scale how marketing performance is measured and reported across the organization.

This role is responsible for executing Marketing’s measurement and reporting infrastructure, including dashboard development, data modeling, attribution implementation, and KPI tracking. The ideal candidate combines strong technical expertise in Power BI and marketing data systems with the ability to work cross-functionally to gather requirements, validate data, and deliver high-quality reporting assets.

A critical component of this role is executing and maintaining multi-touch marketing attribution and pipeline measurement, ensuring that marketing’s influence across the buyer journey is accurately captured, validated, and reflected in executive reporting.

This hands‑on role is ideal for someone who enjoys turning complex, fragmented marketing data into clear, trusted reporting used by leadership to drive decisions.

Build, maintain, and continuously improve Marketing’s Power BI dashboards, including goal tracking, executive scorecards, and pipeline and attribution reporting

Translate stakeholder requirements into scalable data models, metric definitions, and reporting outputs that are clear, accurate, and easy to use

Execute and maintain standardized KPI frameworks, ensuring consistent definitions and calculations across all marketing reporting

Implement and support multi‑touch attribution and pipeline reporting, ensuring data is accurately reflected across systems

Validate and reconcile data across platforms (e.g., Salesforce, Marketo, attribution tools, Power BI), identifying and resolving discrepancies

Monitor data flows across systems and troubleshoot inconsistencies in partnership with technical teams

Document data sources, metric logic, and reporting assumptions to support transparency and scalability

Partner cross‑functionally to gather requirements, improve data quality, and enhance tracking and measurement capabilities

Support improvements to data structure, campaign tracking, and system integrations to increase reporting reliability

Prepare executive‑ready dashboards and reporting outputs to support monthly, quarterly, and annual performance reviews

5-8 years of experience in marketing analytics, marketing operations, or reporting-focused roles in a B2B environment

Advanced expertise in Power BI, including data modeling, DAX, and dashboard development

Strong hands‑on experience with multi‑touch attribution and pipeline reporting

Familiarity with attribution platforms (specifically Marketo Measure)

Working knowledge of Salesforce, marketing automation platforms (Marketo), and marketing data flows

Ability to manage multiple projects and deliver high‑quality outputs in a fast‑paced environment

BONUS POINTS

Experience with other tech platforms a plus, but not required: Marketing automation strategy required, Marketo experience preferred.

Advanced Salesforce experience.

Experience supporting enterprise‑level marketing organizations

Understanding of Marketing Automation strategy (Marketo)

Power BI (data modeling, DAX, dashboard execution)

Marketing performance reporting and KPI implementation

Multi‑touch attribution implementation and validation

Pipeline and opportunity‑based reporting

Data validation and documentation

Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle.

Waystar’s healthcare payments platform combines innovative, cloud‑based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers. We are deeply committed to living out our organizational values: honesty; Waystar products have won multiple Best in KLAS® or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book™ surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals and 5,000 payers and health plans. com or follow @Waystar ( on Twitter.

Competitive total rewards (base salary + bonus, if applicable)

Customizable benefits package (3 medical plans with Health Saving Account company match)

We offer generous paid time off for our non‑exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidays

Education assistance opportunities and free LinkedIn Learning access

Free mental health and family planning programs, including adoption assistance and fertility support

We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Marketing

Job Type: Full time