Head of Influencer Marketing - Remote

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has grown into one of the most recognized textured-hair brands in the United States, known for transformative products, authentic storytelling, and a deeply engaged community.

As Bask & Lather enters its next phase of growth, creators and affiliates will play an increasingly important role in how we build awareness, deepen cultural relevance, acquire customers, and drive profitable revenue.

Bask & Lather is seeking an experienced Influencer & Affiliate Marketing Manager to build, manage, and scale our influencer, creator, ambassador, and affiliate programs.

This is a strategic and hands‑on role for someone who understands both culture and performance. You will be responsible for identifying the right partners, developing culturally relevant campaigns, building lasting creator relationships, growing our affiliate roster, and ensuring that every program delivers measurable value.

You will own the full program lifecycle, including strategy, sourcing, outreach, negotiation, contracting, campaign development, activation, performance management, reporting, and optimization.

We are looking for someone who has already built or significantly grown influencer and affiliate programs for a fast-growing consumer brand. The successful candidate will be able to demonstrate specific results, including revenue growth, return on creator investment, customer acquisition, partner activation, content output, and roster growth.

This is not a role for someone learning how influencer and affiliate marketing works. The right person will learn the Bask & Lather brand and then immediately bring the relationships, cultural fluency, commercial judgment, and operating discipline required to strengthen and scale the function.

Influencer and Creator Strategy

Develop and own Bask & Lather’s influencer and creator strategy across paid, gifted, ambassador, affiliate, micro, mid-tier, macro, and celebrity partnerships.

Build a balanced creator portfolio that supports brand awareness, cultural relevance, content development, product education, customer acquisition, and revenue.

Establish clear partner tiers, selection criteria, campaign objectives, compensation guidelines, and performance benchmarks.

Ensure the creator roster reflects Bask & Lather’s customers, values, positioning, and textured‑hair community.

Maintain a strong understanding of beauty culture, textured‑hair conversations, platform behavior, creator trends, and emerging talent.

Creator Recruitment and Relationship Management

Own creator sourcing, vetting, outreach, relationship development, and ongoing communication.

Proactively recruit high‑potential creators, customers, industry experts, stylists, and culturally relevant partners.

Evaluate creators based on audience alignment, engagement quality, content quality, brand fit, historical performance, authenticity, and commercial potential.

Build and maintain an organized, high‑quality creator roster across platforms, content categories, audience segments, and performance tiers.

Serve as the primary relationship owner for influencer and creator partners.

Identify, retain, reactivate, or exit partners based on performance and strategic value.

Influencer Campaign Development and Execution

Lead influencer campaigns from initial concept through activation, optimization, and post‑campaign analysis.

Translate product launches, retail moments, promotions, brand initiatives, and cultural opportunities into compelling creator campaigns.

Develop clear briefs that communicate campaign objectives, audience insights, key messages, creative direction, required deliverables, and brand guardrails.

Partner with the social and content teams to ensure campaigns feel platform‑native, culturally relevant, and consistent with Bask & Lather’s brand voice.

Manage timelines, deliverables, approvals, posting schedules, usage rights, exclusivity, and campaign obligations.

Review creator content for quality, accuracy, brand alignment, and compliance before publication when required.

Monitor campaign performance in real time and make adjustments to improve results.

Own the strategy, growth, and performance of Bask & Lather’s affiliate programs.

Recruit and activate creators, customers, publishers, community partners, and niche affiliates who can drive qualified traffic and incremental revenue.

Develop commission structures, incentives, challenges, and promotional strategies that improve partner activation and performance.

Segment partners by type, audience, performance, and growth potential.

Monitor affiliate revenue, conversion rates, average order value, new‑customer acquisition, commission costs, and program profitability.

Identify and address code leakage, affiliate fraud, coupon‑site activity, attribution issues, and other risks that could distort performance.

Remove or deprioritize partners who do not meet performance, quality, or brand standards.

Manage affiliate platforms, links, codes, commissions, reporting, and payout coordination.

TikTok Shop Creator and Affiliate Growth

Build and scale TikTok Shop creator and affiliate recruitment.

Identify creators with the content quality, audience trust, product relevance, and selling ability required to drive TikTok Shop performance.

Develop creator offers, product seeding strategies, incentives, briefs, and commission structures.

Track creator activation, content output, product performance, attributed sales, conversion, and return on investment.

Partner with growth, e‑commerce, and social teams to identify winning products, messages, hooks, and content formats.

Develop strategies to increase the number of productive TikTok Shop affiliates, not simply the total size of the roster.

Use performance insights to strengthen recruitment, retention, and campaign design.

Lead creator negotiations involving rates, deliverables, timelines, exclusivity, usage rights, whitelisting, renewals, and content ownership.

Balance relationship quality, creative value, reach, and expected commercial return when evaluating partner costs.

Partner with legal and leadership on contracts, approvals, and risk management.

Ensure campaigns comply with FTC disclosure requirements, platform policies, brand guidelines, and applicable advertising standards.

Proactively identify brand‑safety concerns and recommend appropriate action.

Budget and Performance Management

Manage influencer and affiliate budgets with clear allocation, tracking, forecasting, and accountability.

Evaluate partner and campaign performance against brand and commercial objectives.

Track metrics including attributed revenue, return on creator spend, cost per acquisition, cost per piece of content, conversion rate, engagement quality, new‑customer acquisition, and affiliate profitability.

Establish clear performance benchmarks by campaign type, platform, creator tier, and partner segment.

Build dashboards and recurring reports that give leadership a clear view of program health, performance opportunities, and risks.

Translate data into specific recommendations regarding investment, recruitment, retention, compensation, creative strategy, and program optimization.

Confidently present program performance and strategic recommendations to brand, growth, and senior leadership.

Content Amplification and Cross‑Functional Collaboration

Partner with the Senior Social Media & Content Marketing Manager to amplify high‑performing creator content across Bask & Lather’s owned social channels.

Identify creator content with potential for paid media, retail, e‑commerce, email, SMS, product pages, and other marketing applications.

Coordinate with paid media teams on usage rights, creator permissions, whitelisting, and amplification opportunities.

Collaborate with brand, growth, e‑commerce, social, PR, retail, operations, and legal teams to execute integrated campaigns.

Ensure influencer and affiliate strategies support broader company priorities, product launches, promotions, retail expansion, and revenue goals.

Coordinate product shipments, PR packages, content kits, and sample requests with the operations team.

Maintain visibility into sample inventory, shipping status, campaign deadlines, and partner receipt.

Evaluate the effectiveness of gifting and seeding based on activation, content output, relationship value, and commercial performance.

Improve operational processes so administrative tasks are completed accurately without distracting from strategic program ownership.

4+ years of progressive experience in influencer, creator, affiliate, partnership, or performance marketing.

At least 2 years directly owning influencer or affiliate programs, budgets, campaigns, and measurable results.

Experience working for a fast‑growing consumer, beauty, haircare, wellness, lifestyle, retail, or DTC brand.

Demonstrated success building and scaling creator, influencer, ambassador, or affiliate programs.

Proven ability to grow attributed revenue, improve return on investment, acquire new customers, expand productive partner rosters, or increase content output.

Strong understanding of TikTok, TikTok Shop, Instagram, YouTube, affiliate marketing, social commerce, and emerging creator platforms.

Experience sourcing, vetting, recruiting, negotiating with, and managing creators across multiple tiers.

Experience creating campaign briefs, managing deliverables, securing content rights, and overseeing campaign execution.

Strong analytical ability and experience turning performance data into clear business recommendations.

Experience managing budgets, commission structures, creator rates, contracts, timelines, and reporting.

Excellent written, verbal, relationship‑management, and negotiation skills.

Established relationships across beauty, lifestyle, haircare, and culturally relevant creator communities.

Experience building and scaling TikTok Shop affiliate programs.

Experience with affiliate and creator platforms such as TikTok Shop, impact.Experience using creator content across paid media, e‑commerce, retail, and lifecycle marketing channels.

Commercial Ownership
You understand that relationships and creativity must ultimately support measurable business performance. You know when a partnership feels authentic and when it feels forced.

Relationship‑Building Ability
You can evaluate rates, deliverables, usage rights, audience quality, and expected return. You protect the brand’s interests while maintaining healthy partner relationships.

You care about partner quality, campaign execution, brand alignment, accuracy, timelines, compliance, and measurable outcomes.

You can work across brand and growth priorities, communicate clearly, and align multiple teams around shared objectives.

Influencer- and affiliate‑attributed revenue

Return on creator and influencer investment

TikTok Shop creator and affiliate sales

New‑customer acquisition and cost per acquisition

Percentage of partners meeting or exceeding performance benchmarks

Volume, quality, and utilization of creator‑generated content

Campaign performance against objectives, timelines, and budgets

Quality and strength of long‑term creator relationships

Speed and quality of program testing, optimization, and application of insights

Specific goals and benchmarks will be established based on current program performance, channel priorities, and company growth objectives.

It is not eligible to be fully remote.

Candidates must be able and willing to work from the Bask & Lather office on a regular basis for campaign planning, content production, team collaboration, meetings, and brand activations. Application Requirements

Examples of influencer, creator, or affiliate programs they directly managed

Measurable results, including revenue growth, return on investment, customer acquisition, partner activation, roster growth, or content performance

We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.

Employment decisions are made without regard to race, color, religion, sex, pregnancy, childbirth or related medical conditions, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

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