Head of B2B Partner Marketing

WHO WE ARECertinia delivers a Services-as-a-Business platform that unifies sales, delivery, finance, and customer success on a single record — so AI has the context to act, not just advise. Founded in 2009 as a pioneer in Salesforce-native Professional Services Automation (PSA) and ERP, Certinia helps services businesses run smarter, deliver faster, and grow stronger across the entire opportunity-to-renewal lifecycle.Veda, our AI engine, combines specialist agents and intelligent actions to execute work across the business — rules-bound where precision matters, generative where speed helps. Customer Obsessed, Act & Own, Relentlessly Innovate, and Champion Each Other.THE OPPORTUNITYCertinia's partner ecosystem — systems integrators and strategic alliances with Salesforce and AWS — is one of our most important growth engines, already sourcing a meaningful share of company bookings. We're hiring a Partner Marketing Director to build and run the marketing function at the center of that ecosystem: the brand and content that represent our partner program, and the co-marketing engine that helps partners generate pipeline alongside us.This is a high-visibility, hands-on role for someone who can operate at both altitudes: setting the strategy for how Certinia shows up to partners, and personally writing the copy, building the deck, or launching the campaign that brings it to life. You'll work daily with Alliance Managers, Partner Account Managers, Enablement, Events, Product Marketing, Marketing Communications, and Growth Marketing with a direct line to partner and alliance leadership.WHAT YOU'LL OWNPartner Program Brand & Enablement ContentYou'll define how Certinia's partner program looks, sounds, and tells its story — to partners and prospective partners alike.Establish and own the brand identity for the Certinia Partner Program, including giving it a name for the first timeMaintain the Partner Program Guide and the “Why Partner with Certinia” pitch deckOwn “Better Together” first-call decks and ongoing updates for Salesforce, AWS, and private equity partnersPartner Events & CommunicationsYou'll run the full calendar of programming and content built specifically for partners.Own event marketing for partner-facing programs such as the RKO Partner Track and EMEA Partner Day — copy, registration, logistics, and agenda planning with leadershipManage partner sponsorships at flagship events, including Certinia Live and DreamforceProduce a recurring “to-partner” webinar series with Enablement, owning copy, registration, and logistics while Enablement owns contentHelp stand up and run Certinia's first Partner Advisory Board as partner-sourced bookings continue to growOwn the monthly partner newsletter, Partner Hub content, the partner directory and pages on certinia.com, and the primary Slack channel for partner-wide announcementsManage submission of partner win stories through Salesforce's and AWS's formal partner recognition programsPartner & Alliance Co-Marketing (Demand Generation)You'll build the programs that turn partner relationships into pipeline.Author and maintain a self-service Partner Marketing Playbook and campaign kits for SI Growth and Select partnersRun a Slack-based self-service co-marketing channel for partners without dedicated marketing supportOwn high-touch co-marketing for Certinia's Premier SI partners — planning sessions, event support, co-branded collateral, and joint business planning alongside Partner Account ManagersOwn the marketing side of the Salesforce alliance — partnering with Alliance Managers across regions on the Joint Business Plan, co-marketing activations, and presence at events like TDX, Dreamforce, and World ToursOwn AWS alliance marketing, including asset creation and full utilization of MDF and partner incentive programsSupport private equity partner marketing through close collaboration with regional Field MarketingCross-Functional Partner Marketing OperationsYou'll be the connective tissue between partner marketing and the rest of the business.Coordinate partner-specific sales plays (emails, decks, one-pagers) with Partner Ops and Partner leadershipManage the partner press release process with Marketing Communications and Partner/Alliance leadershipOwn partner-facing content on certinia.com in partnership with Web and Product MarketingHelp evaluate and potentially build a future Partner Marketplace, supporting both ISV go-to-market and customer discovery of partner solutionsWHAT YOU'LL BRING8+ years in partner, alliance, or channel marketing at a B2B SaaS or enterprise technology company, with experience owning relationships in a hyperscaler or platform ecosystem (Salesforce, AWS, Microsoft, or similar) strongly preferredTrack record running co-marketing programs with systems integrator or reseller partners, including MDF- or incentive-funded campaignsProven ability to plan and execute partner-facing events end to end — copy, registration, logistics, and on-site experienceExcellent written and verbal communication skills, with comfort owning copy and creative from concept through productionStrong cross-functional collaborator, able to align Alliance Managers, Enablement, Events, Product Marketing, and Marketing Communications around shared programsA builder's mindset — as comfortable establishing something that doesn't exist yet (a program brand, an advisory board, a marketplace strategy) as running something establishedFamiliarity with PRM platforms (e.g., Impartner, Salesforce Partner Community) and core partner metrics such as sourced and influenced ARRHighly organized self-starter who can manage a high volume of concurrent workstreams and stakeholders without losing quality or momentumSalesforce ecosystem experience a strong plusWHY CERTINIAAt Certinia, we put our customers first, take ownership of our work, practice continuous innovation, and support each other in building an inclusive and collaborative workplace. New hire base pay is dependent on job-related, non-discriminatory factors such as experience, tenure, growth potential, team parity, geo, etc. Certinia provides other elements including best-in-class benefits, variable pay offerings, remote work opportunities, flexible time off, parental leave, 401(k), HSA and FSA plans, and more.PARTN001487Job Category: Mktg.ChannelSchedule: Full-Time