Head of Product, Healthcare

Job Description Who is Drive Medical …

Drive Medical has become a leading manufacturer of medical products with a strong and consistent track record of growth achieved both organically and through acquisitions. We are proud of our high-quality, diverse product portfolio, channel footprint and global operating scale. Our products are sold into the homecare, long-term care, retail, and e-commerce channels in more than 80 countries around the world.

“Leading the World with Innovative Healthcare Solutions that Enhance Lives”

The Product Manager, New Products is accountable for driving new product growth within a dedicated Consumer sales channel (Amazon, Retail, eCommerce, and Direct-to-Consumer [DTC]) by identifying meaningful growth opportunities, developing annual and long-range product plans, and leading priority products from concept through launch. This role balances channel growth strategy with strong execution across the development process, cross-functional project management, sell-in readiness, and go-to-market activation to ensure the right products are brought to market successfully and deliver sustained growth within the consumer marketplace.

Develop a deep understanding of channel dynamics, customer needs, buyer expectations, competitive activity, pricing thresholds, and growth opportunities.

Partner with sales leadership to understand customer feedback, assortment gaps, and opportunities to strengthen the channel.

Assess white space, competitive gaps, customer pain points, and emerging market trends.

Market, Customer, and Competitive Analysis

Conduct market and competitive research to understand product trends, pricing, positioning, and customer expectations.

Analyze sales data, customer input, competitive assortments, and channel performance to inform product decisions.

Identify where Drive can win through product features, pricing, quality, assortment, service, or speed to market.

Define target customer, channel need, sales opportunity, pricing assumptions, margin expectations, cost targets, launch timing, and key risks.

Create product requirements that reflect customer needs, competitive benchmarks, regulatory considerations, and business objectives.

Partner with sourcing, engineering, design, quality, regulatory, legal, finance, and operations to validate feasibility.

Product Development and Cross-Functional Execution

Lead assigned new product projects from concept through launch.

Manage timelines, milestones, owners, risks, and key decisions.

Drive cross-functional accountability and ensure teams remain aligned on scope, timing, cost, quality, and launch expectations.

Escalate risks early and recommend solutions when projects are off track.

Provide clear product inputs to channel marketing, content, and sales teams.

Partner with channel marketing to translate product strategy into customer-facing messaging, packaging inputs, sales tools, and launch materials.

Partner with sales, channel marketing, planning, operations, regulatory, quality, and customer-facing teams to ensure launch readiness.

Support item setup, pricing alignment, inventory readiness, sales enablement, product training, and customer communication needs.

Monitor early post-launch performance, including sales results, channel adoption, customer feedback, quality issues, and launch barriers.

Partner with sales and marketing to address early performance gaps or customer objections.

Provide clear handoff documentation, including product background, launch learnings, performance insights, and recommended next steps.

Ability to translate market insights and customer needs into clear product direction and well-defined product concepts

Commercial curiosity and solid business acumen, including the ability to apply financial and market understanding to product decisions

Strong analytical thinking and sound judgment to evaluate options, trade-offs, and risks

Proven ability to lead and align cross-functional teams across sales, marketing, sourcing, engineering, quality, regulatory, and operations

Effective communication and influencing skills, with the ability to present ideas clearly, drive alignment, and escalate risks proactively

Ability to balance customer needs, business priorities, cost, timeline, and risk while working through ambiguity

Works cross-functionally with Sales, Marketing, Operations, Finance, Sourcing, Quality, Engineering, Regulatory, and Customer Service teams

1-3 years of Product management, product development, category management, or related commercial experience

• Product Development and Business Development Experience
• Strong project management and cross-functional leadership skills
• Medical Device/CPG Experience preferred
• 5+ Product management, product development, category management, or related commercial experience
• Product Development and Business Development Experience
• Strong project management and cross-functional leadership skills
• Medical Device/CPG Experience preferred
• Bachelor's degree required in Business, Marketing, Engineering, Healthcare, or related field; Track record of cross-functional leadership and executive-level communication

Strong experience with performance analytics, pricing strategy, and margin management

Pursuant to New York law, Drive medical provides a salary range in job advertisements. The provided salary range does not include bonuses, incentives, differential pay, or other forms of compensation or benefits which may be offered to the applicant, if eligible according to the company’s policies.

Drive Medical is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment. Drive Medical strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered person because of race, color, religion, gender, sexual orientation, gender identity, pregnancy and/or parental status, national origin, age, disability status, protected veteran status, genetic information (including family medical history), or any other characteristic protected by federal, state, or local law. Drive Medical complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.