Head of Shopper Marketing - Retail & eCommerce

The Shopper Activation Manager will lead and own onsite and offsite media strategy and execution within their respective Retailer's Media Network to support sales objectives and financial targets. This includes managing the relationship with the Retailer's Ads/Marketing Team and supporting respective Mars account team to define and deliver activation plans across in store, media, merch placements, search, and other retailer media capabilities. They will be the leader and single point for activation strategy and execution, working with our Agency of Record, Marketing, and National Media Managers to deliver integrated full funnel plans.

The Activation Manager will report into Customer Account Team leadership to ensure activation plans align with Retailer Joint Business Plans and support delivery of sales targets. This associate will also collaborate with National and Brand Teams to ensure full funnel integrated planning and optimization occurs across purchase funnel.

There are three Manager positions across our Shopping Activation teams in Grocery, Value & Specialty, and Drug & Mass channels. We will consider your experience and our customer needs for the best fit for the role throughout this process.

ABachelor's Degreeand at least 4 years of experience in the CPG or retail media industry.

Proven analytical skills with at least 2 years of experience interpreting sales data, campaign performance, or other relevant metrics to drive business decisions.

3+ years of experience directly managing retail media programs (e.g., Amazon Ads, Walmart Connect, Kroger Precision Marketing).

2+ years of client-side experience within a CPG company's sales, marketing, or eCommerce team.

Strong understanding of the digital media landscape, including search, display, and social media advertising.

Own the day-to-day Retailer Marketing Team relationship, including annual Joint Business Planning

Ownthe planningand execution of retail media, shopper, and in-store programs at Key Account Retailer, in partnership w/ customer team. There will be a high level ofresponsibility:be hands-to-keyboard for search campaign management, and work with our Agency of Record on display media campaigns

Support Sales Account Teams in delivering business targets with integrated activation plans

Work collaboratively alongside peers who do similar workonother customers, as well as cross-functional partners in functions like Finance and Brand Marketing

Coach and teach best practices to a range of sales associates with varying levels of knowledge on paid search, display media, and digital coupons

Own budget and purchase order/invoice management, planning, and execution for all retail media investment, including funding changes and reporting to centralized forums

Best-in-class learning and development support from day one, including access to our in-house Mars University.

An industry competitive salary and benefits package, including company bonus.

This role is based in one of our offices with regular in-office collaboration expected. Flexibility is a key enabler, empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

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