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Senior / Head of Product Marketing

$135.12k - $202.69k

Tufts Health Plan

Senior Manager, Duals Product Strategy
Point32Health is a leading not-for-profit health and well-being organization dedicated to delivering high-quality, affordable healthcare. Serving nearly 2 million members, Point32Health builds on the legacy of Harvard Pilgrim Health Care and Tufts Health Plan to provide access to care and empower healthier lives for everyone. Our culture revolves around being a community of care and having shared values that guide our behaviors and decisions. We've had a long-standing commitment to inclusion and equal healthcare access and outcomes, regardless of background; We value the rich mix of backgrounds, perspectives, and experiences of all of our colleagues, which helps us to provide service with empathy and better understand and meet the needs of the communities where we serve, live, and work.
We enjoy the important work we do every day in service to our members, partners, colleagues and communities. The Senior Manager, Duals Product Strategy works closely with the Director, Product Strategy to contribute to the development and execution of product strategy for Point32Health's Dual Eligible Line of Business, within the Government Markets division. The Senior Manager is responsible for identifying and implementing strategic initiatives for Point32Health's dual eligible products, which currently include the Tufts Health Plan Senior Care Options (FIDE SNP) and Tufts Health One Care (FIDE SNP). The Senior Manager, working closely with the Director of Product Strategy, leads the ongoing iteration and operationalization of product strategy to achieve the growth and performance goals established by the enterprise for the line of business. providers, vendors, regulatory agencies, etc.).The Senior Manager drives implementation of strategies by serving as the subject matter expert to the rest of the business with the support of the Manager of Product Performance and the Manager of Policy and Strategy. The Senior Manager works with colleagues in Marketing, Finance, Actuarial, Network Contracting, Clinical Services, Compliance, IT, and Operations to develop, implement and analyze the impact of initiatives. The Senior Manager is responsible for managing relationships with any strategic partners necessary to achieve the chosen strategy, and/or project managing the implementation of any material performance improvement initiatives. The Senior Manager is responsible for the ongoing performance tracking and improvement of the chosen strategy, including identifying key performance indicators.Key elements of the product strategy include product design, care model, provider network, marketing strategy, and competitive positioning. In addition, the Senior Manager is responsible for understanding marketplace trends (consumer, competitor, provider) and assessing new product opportunities (products, services, partnerships, markets) and other growth initiatives in collaboration with the Director for Product Strategy.
Develop strategies to support growth and performance of the Duals Line of Business, including
Identifying operational performance improvement opportunities to drive administrative efficiency, financial management, improved member and provider experience, and quality
Developing the provider network strategy for long term services and supports (LTSS), including network management, development of new contracting models, and provider engagement models
new products, partnerships, sales/marketing initiatives, new markets)
Leading the implementation and ongoing monitoring of product requirements and initiatives across a highly-matrixed organization to ensure products are delivered in a manner that is compliant with regulatory requirements and supportive of the growth and performance objectives of the line of business
Serve as product subject matter expert to enterprise on Duals products
Lead the collaboration process with PMO, and other key stakeholders to develop implementation plans for product opportunities
Develop collaborative relationships with the internal stakeholders to assess legal, compliance, operational, clinical/care model, consumer, and network considerations and business requirements. Support the ongoing iteration of existing strategic plans to ensure long-term success in the market
Manage relationships with vendors and external consultants, including solicitation of proposals, vendor selection, and project oversight
Support professional development and day-to-day management of Managers and other staff in the department.
Required: (minimum) Bachelor's degree in a related field
MPH, MBA, or other master's degree with healthcare or financial focus
Preferred: 8-10 years of experience in strategy, product development, management consulting, or project management with demonstrated execution of business case development and leadership of strategic initiatives. Health insurance experience.
Strategy development, including market assessment, competitive analysis, and business case development
Superior analytical skills, including significant experience designing quantitative and qualitative data analyses, and financial management
Ability to understand, interpret and help drive the division's end-to-end business model
Strong project management and organizational skills, including prioritization and simultaneous management of multiple high-profile projects
Strong stakeholder management skills and proven ability to develop relationships with cross-functional stakeholders, inclusive of external and clinical stakeholders Demonstrated ability to play a leadership role within an organization
Familiarity with community-based care management, long-term services and supports, managed care industry, and dual eligible products and programs
Experience with applicable software and database programs including Access, Excel, Word, PowerPoint
Experience in product management, Agile, LEAN, performance improvement, human centered design, or related techniques
lifting, travel):

Must be able to work under normal office conditions and work from home as required.
Work may require simultaneous use of a telephone/headset and PC/keyboard and sitting for extended durations.
May be required to work additional hours beyond standard work schedule.
Management retains the discretion to add to or change the duties of the position at any time.
the skills, education, training, credentials, and experience of the candidate; as well as internal equity.

Vacancy posted 5 days ago
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