Head of Marketing, Retail

Malt RTD Market Manager - SoCal
The Hive Malt RTD Market Manager is responsible for driving the commercial performance of Brown-Forman’s Malt RTD’s within an assigned market. This role partners closely with distributor teams, key customers, and Brown-Forman stakeholders to increase distribution, improve retail execution, accelerate depletions, and strengthen brand presence across both on- and off-premise channels.

The Hive Malt RTD Market Manager serves as the local market expert and commercial leader, identifying opportunities to grow the business while ensuring flawless execution of national and local priorities. Through strong relationship management, market analysis, and field engagement, this role delivers sustainable growth and builds long-term partnerships throughout the three-tier system.

Own commercial performance within the assigned market and execute plans that deliver volume, depletion, distribution, and visibility objectives.

Develop market-specific business plans aligned with Brown-Forman brand priorities and commercial strategies.

Identify opportunities to accelerate growth through distribution gains, account development, promotional activity, and execution excellence.

Serve as the local expert on market trends, competitive activity, customer needs, and consumer behavior.

Deliver actionable insights and recommendations that drive business performance.

Distributor Partnership

Build strong working relationships with distributor sales teams, managers, and leadership.

Support distributor education and training efforts to improve brand knowledge and selling effectiveness.

Account Development

Develop and maintain relationships with key on-premise and off-premise accounts throughout the market.

Support account planning and execution in partnership with distributor teams.

Build long-term relationships with key decision-makers and influencers throughout the market.

Ensure flawless execution of national and local commercial programs.

Monitor pricing, merchandising standards, display execution, and promotional compliance.

Coordinate the deployment of point-of-sale materials and merchandising assets within the market.

Analyze depletion, distribution, execution, and account performance data to identify opportunities and risks.

Maintain accurate reporting on market activity, customer engagement, and business results.

Communicate market performance, competitive activity, and emerging opportunities to leadership.

Represent Brown-Forman brands and Hive with integrity and excellence in all interactions.

Bachelor’s degree in Business, Marketing, Sales, or related field preferred.

3-5 years of experience in beverage alcohol, beer, consumer packaged goods, hospitality, or related sales environments.

Understanding of the beverage alcohol three-tier system preferred.

Experience developing customer relationships and driving sales growth.

Strong communication, presentation, and relationship-building skills.

Demonstrated ability to work independently while managing multiple priorities.

Experience in on-premise and off-premise sales environments.

Knowledge of Brown-Forman brands and the beverage alcohol marketplace.

Experience utilizing sales reporting, depletion data, and execution metrics to drive business decisions.

Familiarity with RTD, spirits, beer, or premium beverage categories.

Account development

Retail execution quality

Travel Requirements
This position requires regular travel throughout the assigned market, including occasional evening and weekend work to support customer activities, events, and business priorities.