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Senior Advertising Copywriter

We Are Social Deutschland GmbH

We Are Social is looking for a culture-hungry Senior Copywriter to join our growing team! You are a strategic creative leader responsible for crafting narratives that audiences will love while solving business challenges. You create campaigns, defend creative integrity and mentor junior talent. You are always on the forefront of culture which helps you deliver nuanced work that balances high-level brand vision with flawless execution across multiple workstreams.

A creative agency powered by social connections. We call it “Ideas Worth Talking About,” and we’re proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.

Our passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more

From carbon offsets to community kitchens, we’re passionate about making a difference

Because we have great snacks (Shoutout to Sheila who keeps the kitchen stocked)

Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands.

Concept, write and create strong, compelling copy that resonates with target audiences that go beyond the surface level, delivering sophisticated ideas with a high degree of creative complexity and strategic depth

Understand the structure of a brand’s identity—how the visual and verbal executions come together to create a holistic brand experience

Be a creative spokesperson for projects to ensure that the creative integrity of the work stays intact

Support the team with new business, by helping outline and write pitch decks

Contribute high-level thinking that shapes the direction of creative projects from inception to final delivery

Master brand voice by consistently producing top-tier copy that meets the agency’s highest standards, even when navigating tight deadlines or budget constraints

Drive creative problem-solving by finding adaptable solutions that preserve the core idea while satisfying evolving client needs and technical requirements

Clearly articulate creative visions and “decode” client feedback into actionable tasks for the internal team

Identify trends and opportunities as they emerge in social that stay true to our brands

Defend creative work confidently to internal and external stakeholders, providing a clear rationale for copy and conceptual decisions

Translate complex briefs into clear, actionable creative tasks, ensuring the team stays aligned with the client’s core objectives

Ability to manage multiple complex projects simultaneously without a loss in quality or focus

Use AI to generate robust campaign concepts from scratch and explore innovative linguistic patterns that push the boundaries of traditional advertising

Leverage AI to generate diverse variations for A/B testing and to draft comprehensive long-form content, such as web pages or white papers

Master of agency wide project management and collaboration platforms to maintain high capacity workflows

Work collaboratively with a large team of creatives from ideation to execution, helping to ensure ideas are created and brought to life

A robust knowledge of advertising fundamentals, including brand development, strategy, storytelling, design, new/emerging platforms and technologies

Achieved full command of the creative process- you know how to bring an idea along from a kernel to a campaign, and sell it to clients while staying on brief

Strong verbal and written communication skills to defend and explain creative choices to internal teams

We welcome unique voices and talents, especially those not traditionally embraced by advertising. We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.

Vacancy posted 2 days ago
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