Full-Time Media Strategist

helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

Media Strategist
Sales / Revenue Strategy

The Media Strategist partners with local and regional sales teams to design, optimize, and support integrated advertising solutions across linear TV, digital, OTT/CTV, and emerging platforms. This role blends data-driven strategy, client insight, and media expertise to drive revenue growth, improve campaign performance, and elevate the quality of sales proposals and executions.

The Media Strategist acts as a strategic extension of the sales team—translating client business objectives into effective media strategies that deliver measurable results while aligning with TEGNA’s audience reach, content strengths, and data capabilities.

Strategic Planning & Client Solutions

Develop customized, insight-led media strategies aligned to advertiser goals, target audiences, and KPIs

Translate client objectives into full-funnel, multi-platform campaign recommendations

Support proposal development with clear narratives, audience insights, and performance rationale

Ensure strategies align with TEGNA best practices, inventory availability, and pricing models

Sales Partnership & Enablement

Collaborate closely with Account Executives, Sales Managers, and Directors of Sales

Participate in client meetings and presentations as the strategic media expert

Support new business pitches, RFPs, and renewals with compelling strategy and data

Educate sales teams on platform capabilities, audience products, and evolving media trends

Data, Insights & Optimization

Leverage first-party data, research tools, and third-party insights to inform strategy

Analyze campaign performance and recommend optimizations or upsell opportunities

Track performance trends to refine future recommendations and improve outcomes

Work with digital operations, traffic, research, and creative teams to ensure seamless execution

Align with regional and corporate sales operations on tools, processes, and reporting standards

Bachelor’s degree in Marketing, Advertising, Communications, or related field

3-6+ years of experience in media planning, media strategy, digital advertising, or broadcast sales support

Strong understanding of linear TV, digital display/video, OTT/CTV, and cross-platform measurement

Proven ability to translate data into actionable, client-ready insights

Media Strategy & Planning

Audience Targeting & Data Analysis

Cross-Platform Measurement & Optimization

The Media Strategist helps shift sales conversations from inventory-led to outcome-driven—strengthening advertiser trust, improving campaign effectiveness, and accelerating revenue growth across TEGNA’s local and national footprint.

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. If you are in need of an accommodation in order to submit your application, please email View email address on click.appcast.io.