Head of Events Marketing

Job Description Discover Strength is a small giant in the fitness industry focused solely on one-on-one and small group strength training. We need you to help support our 11 company-owned locations, 31 open studios, and new studios in the pre-open phase. The marketing manager will have a hand in all things B2C marketing for our studios nationwide, including content creation, reporting, and direct support.

Key Roles Marketing execution. Support execution and tracking of marketing efforts in all Discover Strength studios (website updates, in-studio collateral, Canva administration, local SEO optimization tool)

Franchisee support. Liaise with franchisees/general managers for direct support on marketing platforms and processes.

Reporting. Produce key weekly and monthly reports for the Director of Marketing & Sales, providing data visualization, an executive summary, and key call-outs.

Manage & post on company accounts (Website, Facebook, Instagram, Linkedin, Podcast). Work with contract designer to create branded post content, create some original content, make platform updates and optimizations.

Local marketing support. Provide hands-on with corporate studio local area marketing (attending Minnesota-based events, using print templates to produce event collateral)

About Discover Strength Busy people don’t have time to waste on exercise that doesn’t work. Discover Strength delivers 30-minute strength workouts, twice per week, with an expert trainer. We will help you look and feel your best, in a fraction of the time.

Success Factors Supports studios with quick turnaround time on marketing support in our platforms and processes (e.g. website updates, usage of Canva templates, tracking tools in CRM)

Provides excellent service and experience to franchisees, general managers, clients, and leads

Analyzes and communicates efficacy of marketing efforts, using tools such as Google Analytics, Mindbody reporting, and AXLE CRM

Publishes recurring weekly Fit Tip and podcast content on website, podcast distributor, email, and social media

Tracks real-time wait list growth and conversion for pre-open studios

Takes initiative to call out gaps and make recommendations for improvement in the marketing department

General Experience with small businesses, fitness brands, and/or franchising desired

Confidence creating written and visual content across several platforms

Excellent command of grammar and syntax

Strong attention to detail

Able to manage multiple projects and priorities at once

Working knowledge of graphic design best practices

Must live in or relocate to Minnesota. In office (St. Louis Park) 3-5 days per week

Must engage with the product; we expect all DS team members to strength train at DS 1-2 times per week

About You Degree in marketing or related field

2-5 years experience in marketing

Desire to be a key player in a growing company

Accountable and proactive

Experience with small business, franchising, or fitness brands a plus

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