Head of Sales & Marketing (fulltime)
Express Employment Professionals Defunct
Sales & Marketing / Community Liaison
Position Type: Full-Time (Field-Based)
We are seeking a motivated and relationship-driven Sales & Marketing Professional (Community Liaison) to build strategic partnerships, expand community presence, and drive business growth. This role focuses on developing referral relationships, increasing brand awareness, supporting prospective clients, and achieving sales goals through ethical, professional outreach.
Build and maintain referral partnerships with healthcare providers, community organizations, and other referral sources.
- Represent the organization at community events, networking functions, and outreach activities.
- Develop and implement marketing strategies to increase visibility and generate referrals.
- Educate families, clients, and referral partners on available services and solutions.
- Identify new business opportunities, underserved markets, and strategic partnerships.
- Track and report sales activity, referral trends, conversion rates, and market insights.
- Collaborate with internal teams to ensure a smooth onboarding experience and excellent service delivery.
- Manage all outreach activities and sales efforts using CRM and tracking systems.
- Provide regular reports on KPIs, pipeline activity, and market feedback.
3+ years of successful experience in sales, marketing, business development, or community outreach.
- Experience building and maintaining referral networks; Ability to work independently and manage a territory effectively.
- Proficiency with CRM systems, sales pipelines, and task management tools.
- Professional, ethical, and customer-focused approach.
Home care, home health, hospice, senior living, or healthcare-related sales experience.
- Knowledge of local market dynamics and referral pathways.
- Experience analyzing sales performance and implementing growth strategies.
Relationship building and networking
- Business development and sales
- Marketing and community outreach
- Strategic planning
- Data analysis and KPI tracking
- Customer service and communication
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