Head of Retail Sales & Marketing

As a Market Manager, you will guide a team of Bacardi Account Managers (BAMs) in your market to deliver sales goals and objectives within key customer accounts with excellence and celebrating the team’s achievements, big or small. As a Market Manager you will gain exposure to different elements of the sales and marketing organization in order to develop and execute customer strategies and business plans. You will also maintain an account list of top influential accounts in your market and deliver KPI goals.

You are an inspiring leader and owner of your market putting the customer and consumer at the heart of everything you do in order to achieve sales goals and objectives leaving a long-lasting impact.

You are an important day-to-day face of Bacardi towards the distributors, customers, and agency partners (ambassadors or event staff) in your dedicated territory and will act as the key contact for those customers, driving new business and maintaining sustainable long-lasting relationships.

You are passionate, driven, confident and collaborative - combining commercial acumen, creative flair and collaboration.

Coach, lead and inspire a team of talented direct reports to develop programs, promotions and activations and evaluating performance against sales forecast and quarterly goals.

Coach direct reports to support distributor relationship management. Develop and support development plans for all direct reports

Lead regular team meetings by establishing an understanding of the team’s goals and objectives and supporting the BAMs development efforts with direction and a solutions-based approach.

Collaborate cross-functionally utilizing Bacardi resources and distributor partnerships to achieve maximize performance and sales efforts by achieving increased volumes while building long lasting business opportunities in your market and account universe.

Collaborate and directly influence distributor territory manager and sales consultants to achieve execution of local market priorities and plan

Development and strengthening relationships with key customer accounts to develop customer strategies and plans that translate into “win/win” scenarios through impactful presentations and evaluating return on investments.

Manage your team’s budget effectively and efficiently by applying thoughtful financial decisions to increase profitability and demonstrating strong financial acumen with an understanding of retail finances, pricing and logistics.

Provide market and competitive brand updates to the commercial team to include timely and accurate communication of changing field conditions that may affect volumes as well as staffing changes at distributors and competitors.

Serve as leader of market on-premise channel. Build local market sales execution plan in conjunction with state manager and region director to “own” sales target and KPIs. Drive local market execution to achieve these targets.

Engage with new and existing customers to capitalize on business opportunities.

Partner with accounts and serve as business consultant to support account objectives

Bachelor’s degree in Business or related field required

Ideally 3 years of sales experiences preferably in the spirits or beverage industry and 2 years of on-premise experience preferred

You have an understanding of the on-premise business and the critical business factors that drive and impact customer’s business decisions.

You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives, Bacardi primos, vendors and customers (both internal and external) at all levels of an organization.

You are computer proficient working in MS Office Products, including Word, Excel, PowerPoint and Outlook and can use advanced computer functions, including navigating the Internet.

PERSONAL QUALITIES

- You are adaptable and flexible to the changing market conditions as it relates to consumer trends and customer processes, customer availability and business goals.

You exemplify Bacardi’s cultural values and behaviors on how to appropriately interact with customers, distributor partners and internal Bacardi Primos.

People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

Retirement/Pension Plan

Medical, Critical Illness, and Life Insurance

Employee Assistance Programs

Best-in-class, family-friendly, and inclusive leave policies

Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

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