Head of Product Marketing Management

SmithRx is a rapidly growing, venture-backed Health-Tech company. Our mission is to disrupt the expensive and inefficient Pharmacy Benefit Management (PBM) sector by building a next-generation drug acquisition platform driven by cutting edge technology, innovative cost saving tools, and best-in-class customer service. S healthcare system is in need of transformation, and we come to work each day dedicated to making that change a reality. Together: The success of SmithRx reflects the strength of our partnerships and the commitment of our team. We are looking for a strategic and visionary Leader of Product Marketing who will be responsible for leading our overall go-to-market strategy, product positioning, and sales enablement efforts. SmithRx isn’t just building another technology platform; In this highly cross-functional leadership role, you will define how we communicate the radical value of SmithRx’s platform to brokers, employers, consultants, and members, establishing us as the clear alternative to the broken status quo. You will be responsible for building, mentoring, and scaling a high-performing product marketing team, bringing complex new capabilities to market, and driving greater adoption of our products and services. As we expand our platform capabilities, a critical part of this role will be navigating the narrative around Artificial Intelligence in healthcare. You will lead the charge in educating our market, building trust around our AI-powered features, and demonstrating how these technologies improve outcomes. Drive the overarching Go-to-Market (GTM) strategy for SmithRx’s platform and new product features, coordinating cross-functional launches across Product, Clinical Programs, Sales, Customer Success, and Marketing to ensure successful rollouts. AI Narrative & Trust Building: Develop and execute GTM strategies for our AI-powered products and features, crafting transparent, education-driven messaging that overcomes industry skepticism and builds deep trust with employers, brokers, and members. Positioning & Messaging: Work with our content team to establish compelling, differentiated positioning and messaging that clearly articulates SmithRx's unique value proposition against legacy PBMs for different segments of our target audience (brokers, HR leaders, members, and clinical partners). Strategic Measurement: Set measurable and realistic product marketing goals, monitor the progress of GTM initiatives, identify areas for improvement, and compile reports on campaign performance and product adoption for senior management. Voice of Market & Customer: Conduct primary and secondary research to deeply understand the pain points of our buyers and end-users, using these insights to influence the product roadmap and prioritize feature development. Competitive Intelligence: Co‑Marketing & Growth: Partner with Growth and Brand Marketing Teams to develop campaign narratives, establish partnerships, and execute co‑marketing campaigns that drive pipeline and increase brand awareness. What you will bring to SmithRx: 10+ years of experience in product marketing, with at least 4+ years in a leadership/management role building and scaling PMM teams for B2B or B2B2C technology companies. Bachelor's degree in marketing, business development, or similar (MBA preferred). Experience leveraging AI tools to scale marketing operations, content generation, and team efficiency. Leadership & Influence: Exceptional cross-functional influence with the ability to build deep, trusting relationships with Product Management, Sales leadership, and Executive teams. Analytical Skills: Strong data analysis and reporting capabilities with the ability to track campaign performance, spend, and GTM effectiveness. Experience in the Pharmacy Benefit Management (PBM), health insurance, or digital health space is highly preferred. What SmithRx Offers You: Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance 401(k) Retirement Savings Program Short-term and long-term disability Discretionary Paid Time Off Paid Company Holidays Paid Parental Leave benefits Employee Assistance Program (EAP) Well-stocked kitchen in office locations Professional development and training opportunities Zone A includes the following locations: In addition to base pay, this role may be eligible for bonuses, commissions, or equity. SmithRx offers a variety of benefits to help you live well, including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance and 401(k).

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