Head of Marketing and Advertising

Marketing Manager
Position Type: Full-time, Exempt
At York Law Firm, we advocate for victims and families in wrongful death, elder neglect and abuse, and fraud cases brought against long-term care operators. Our mission is ot uncover neglect and fraud, hold bad operators accountable, and deliver justice for victims and families. The Marketing Manager is the driving force behind brand visibility, client acquisition, and market positioning. By leading data-driven campaigns and leveraging emerging technologies, this role ensures:

• Create the best possible brand presence in our area of law practice.
• Consistent and predictable qualified lead generation to fuel revenue growth (being data-driven and implementing strategies is key)
• Own all marketing initiatives, create benchmarks and marketing KPIs, thus providing a foundation for scalable growth.

The Marketing Manager is responsible for developing and executing strategic marketing initiatives that increase brand awareness, drive client acquisition, and support business growth. This role includes marketing strategy planning and implementation, including but not limited to hiring/managing vendors and employees, campaign strategies, content creation, digital marketing, market research, and performance analytics while collaborating closely with cross-functional teams. The Marketing Manager ensures all marketing goals align with departmental and organizational objectives.
Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Identify new market opportunities and customer segments.
• Plan, execute, and optimize multi-channel campaigns (digital, social, email, print, etc.).
• Oversee creative development and ensure brand consistency across all materials.
• Manage vendor relationships in a data-driven method, working with partners weekly to recalibrate and deliver results for the firm.

Digital Marketing &Content

• Lead digital marketing efforts, including SEO/GEO, social media, and paid advertising.
• Manage content strategy across platforms to improve engagement and conversions.
• Oversee blogs, vlogs, newsletters, and client journey improvements.
• Monitor online presence, reviews, and brand reputation.

Create/Track marketing KPIs, such as leads, conversions, traffic, ROI, and campaign performance.

• Build and manage the Marketing dashboard utilizing BI software (DOMO software experience preferred)
• Use data to refine strategies and improve results.

Al-Driven Marketing
~ This is a high priority, and a top initiative for our law firm.

Report weekly on marketing metrics, analyze areas of improvement, and implement changes when necessary.

• Ensure timely execution of all marketing activities.
• Collaborate with other departments to align marketing initiatives with firm-wide goals.

Perform other related tasks and projects as assigned.

~ Follow procedures, protocols, and policies of York Law Firm.

Minimum 5 years of experience in marketing, communications, or public relations.

• Bachelor's degree in marketing, Communications, or related field preferred.
• Hands-on experience in creating and implementing marketing strategies.
• Prior experience in setting up BI dashboards for measuring marketing performance.
• Prior experience with web development and SEO/GEO
• Strong leadership, project management, and interpersonal skills.
• An analytical mindset with the ability to make data-driven decisions.
• Strong copywriting and content creation abilities.
• Creative mindset with strategic thinking and tactical execution.
• Proven experience in executing successful marketing strategies across digital, social, email, and print.
• Attention to detail and commitment to quality.

Strategic Thinking: Aligns marketing initiatives with business objectives.

• Data-Driven Decision Making: Uses analytics and Al tools to optimize performance.
• Creativity: Develops engaging content and innovative campaigns.
• Health, dental, vision
• Physical ability to lift, carry, and move items weighing up to 25 pounds, as well as perform typical office-related physical tasks as needed

York Law Firm is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Candidates selected to move forward in the hiring process are required to complete a Wedge interview, which consists of a short series of recorded video responses to pre-assigned questions. All responses are confidential and reviewed solely by the hiring team.