Head of Marketing - Startup

About JETSET Pilates Franchising
At JETSET Pilates Franchising, we pioneer a unique franchise model in the fitness industry, offering Modern Pilates classes and a curated selection of fitness-related products. Our business model is centered on establishing a strong brand image, cultivating exceptional relationships with franchisees, and delivering outstanding client services. We operate in a dynamic, fast-paced startup environment where adaptability and innovation are crucial for success.

The Integrated Marketing Manager serves as a strategic link between the corporate marketing team and franchisees, ensuring that localized marketing efforts reflect the JETSET brand and business objectives. This role partners closely with franchise operators to build local marketing guides and resources, approve local marketing activations and digital marketing initiatives, and support execution: empowering franchisees to launch and sustain successful marketing efforts in their markets. Reporting to the Director of Integrated Marketing, this role supports franchisees throughout the pre-opening and sales cycle, monitors local engagement and marketing performance, and delivers insights to both franchisees and the Director of Integrated Marketing. It collaborates cross-functionally with the Product & Talent, Real Estate & Construction, and Operations team, particularly in support of underperforming studios. This role is ideal for someone who pairs strong relationship management with a data-driven approach. Comfortable enforcing brand standards and making approval decisions within a high-touch franchisee relationship, and accountable for marketing spend and ROI, not just campaign execution.

Franchisee Marketing Support

Serve as the primary marketing contact for JETSET Pilates franchisees, providing support and consultation regarding 360 marketing initiatives, including local marketing strategy, digital marketing, HQ-provided resources, and brand standards

Create and maintain local marketing guides and starter resources for each studio ahead of opening

Adapt national campaigns, toolkits, and assets for optimal local impact

Ensure your portfolio of studios are enrolled in necessary and timely marketing activities such as PR and Digital Marketing by making the proper the introductions and keeping track of their performance

Conduct periodic assessments with franchisees, recommending actionable tactics to strengthen local brand presence, member acquisition, and retention

Deliver presales training to new franchisees and studio teams as part of pre-opening onboarding

Activation Approvals & Brand Compliance

Review and approve franchisee-led local activations prior to launch: including sales promotions, in-studio events, out-of-studio events (e.g., JETSET on the Mat, tabling), community partnerships, and collaborations

Monitor in-market performance of activations using data from CRM, digital channels, and studio feedback

Ensure franchisee compliance with brand guidelines and marketing policies, providing feedback and support to uphold consistency and quality

Monitor franchisee social media and online presence for brand compliance through platform audits (Google Business Profile, Instagram, ClassPass, Mindbody, etc.)

Performance & Reporting

Monitor franchisee digital ad spend and return on investment, flagging inefficiencies and recommending reallocation

Compile and analyze local marketing reports, identifying trends, successes, and areas for improvement across franchise locations

Report key findings, insights, and recommendations to the Director of Integrated Marketing, informing overall strategy

Partner with New Studio Opening team to support the proper playbook execution and guide owners through their opening from a marketing perspective

Partner cross-functionally with the Operations team on underperforming studios, contributing marketing diagnostics and action plans alongside operational review

Collaborate with the Director of Integrated Marketing to refine and optimize the franchise support program based on field learnings and feedback

You’re data-driven: you track local marketing KPIs, analyze performance, and turn it into reporting.

You’re comfortable enforcing brand standards and making approval and gatekeeping decisions while keeping a high-touch franchisee relationship strong.

You own budget and spend accountability and evaluate marketing ROI, not just campaign execution.

You can support multiple projects simultaneously without losing organization.

You have a passion for fitness, wellness, and delivering exceptional customer and member experiences.

Able to influence franchisees and sustain high-touch partnerships

Brand Steward: Comfortable enforcing brand standards and holding approval authority over local activations

Data-Driven: Proficient in tracking local marketing KPIs, performance analysis, and reporting

ROI-Minded: Comfortable with budget/spend accountability and evaluating marketing ROI

Structured & Organized: Strong project management skills across multiple simultaneous projects

Experience or interest in cross-functional collaboration with Operations

Bachelor’s degree in Marketing, Business, Operations, or related field or equivalent operations/franchise experience in lieu of a specific major

3-5 years of experience in field, local, or integrated marketing (franchise or multi-unit preferred)

Experience in franchise, retail, or fitness/health industries preferred

Strong understanding of sales-marketing integration and pre-opening campaign execution is a plus

Proficiency in tracking marketing KPIs, performance analysis, and reporting

Strong relationship management skills and the ability to offer proper support while maintaining rigorous standards

Project management and organizational skills, with experience supporting multiple projects simultaneously

Travel & Onsite Requirements
This is a hybrid role with significant on-site presence at the HQ office in Dallas, TX, at least three days per week. Approximately 25‑35% travel, primarily to support pre-sales, studio openings, and field training. Travel cadence may be higher during peak opening periods.

We celebrate diversity and are committed to creating an inviting work environment for all team members.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. If you would like more information about how your data is processed, please contact us.

Competitive compensation, performance-based incentives, and growth opportunities.

:75% contribution to comprehensive individual health plan; plus dental, vision, life, and pet insurance options

Flexible fitness & wellness membership

Paid time off and company holidays

A high-impact role in a rapidly scaling brand

Travel opportunities to new markets and locations across the U.