Senior SEO / Head of Marketing

Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Our faculty and colleagues don't just support healthcare education—they shape it. It's solving real problems for real people in real communities while advancing careers.
We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.
com and follow us on LinkedIn , Instagram and YouTube . Covista is seeking a Senior Manager, Category and Product Marketing to drive Walden University marketing efforts for an assigned vertical and its program portfolio (for example, Social Work and the offerings within it, such as the Masters of Social Work), with the goal of growing enrollment in that category. This person is responsible for how Walden University shows up in a given degree-program market category, and for what Walden means to a prospective student weighing (for example) a Walden master's in education. They lead the development and execution of integrated marketing strategies that highlight Walden's strengths within the vertical, translating program differentiators into campaigns that drive consideration, engagement, and enrollment growth.
This role ensures that the marketing department provides strong strategic and operational support for the vertical while working within the broader brand marketing framework. The Senior Manager partners closely with cross-functional stakeholders — the Brand Marketing Director, channel leads, creative services, product, enrollment, and academic teams — to deliver high-impact campaigns that move prospective students from awareness through enrollment.

Lead the development and execution of go-to-market strategies for the vertical's programs, integrating brand, digital, and enrollment priorities.
Own the brief-to-activation process: translate campaign briefs into integrated marketing plans, define launch readiness requirements, manage timelines and milestones, and ensure the work lands in market as briefed.
Develop campaign positioning — how each campaign shows up in the market — within the guardrails of vertical and brand positioning.
Partner with product management and academic teams to translate program differentiators into marketing messages and campaigns.
Develop and manage campaign calendars, communication plans, and campaign briefs that define channel roles, activation strategy, and sequencing — what each channel partner needs to execute.
Own messaging for the vertical and its programs — the specific language that tells a prospective student why this program at Walden is the right choice.
Ground messaging in competitive differentiation, student outcomes, employer demand, and enrollment data.
Keep messaging current as the market moves: update when competitors shift, when new proof points land, when enrollment data says something isn't resonating.
Maintain audience definitions that guide campaign targeting and messaging for the vertical.
Collaborate with channel leads (paid media, database marketing, web, organic social, SEO) to design and execute high-performing, inquiry-generating campaigns.
Market & Competitive Intelligence
Use market insight, student and employer demand signals, and enrollment data to inform campaign strategy and messaging decisions.
Performance & Optimization
Monitor and evaluate the effectiveness of marketing activities; deliver actionable insights to improve performance and ROI.
Balance speed, scale, and quality in a fast-paced, highly regulated environment.
Partner with product, academic leaders, enrollment, and student support within the vertical's pod to align on goals and execution.
Partner with marketing operations to sequence deliverables, manage timelines, and ensure campaign readiness.
Collaborate with internal creative services and external agency partners to ensure all work meets brand standards and compliance requirements.
Represent the vertical in quarterly planning, creative reviews, and QBRs, providing strategic input and sharing performance insights.
May lead and develop one or two marketing team members, depending on the vertical.
Contribute to the broader marketing team's planning and ways of working.
Support cross-vertical initiatives that reinforce Walden's brand reputation and commitment to educational excellence.
Complies with all policies and standards
Bachelor's Degree preferably in marketing or a related field required, Master's Degree MBA preferred.

• 7+ years of progressive marketing experience including product, category, vertical, B2C (category marketing strongly preferred).
• Proven success leading vertical-specific marketing, particularly in regulated or professional program categories.
• Experience developing and managing integrated, multi-channel campaigns from strategy through execution.
• Strong writing skills with the ability to translate complex academic and product substance into clear, audience-specific campaign messaging grounded in market and enrollment data.

Strong strategic judgment connecting marketing decisions to enrollment outcomes.
Analytical and data-literate; able to interpret performance metrics and recommend optimizations.
Strong organizational and project leadership skills in a fast-paced environment.
In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $80,336.75 and $145,077.09. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; Health, dental, vision, life and disability insurance

• 401k Retirement Program + 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays

You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation