Senior Marketing Copywriter (Re

TravisMathew is a premium apparel brand that exists because we seized an opportunity—and we’re inviting you to take yours. Back in 2007, we saw there weren’t many companies whose clothing bridged the gap between performance and lifestyle, so we created our own. Inspired by the sun, surf, and sand of Southern California, we became a leading innovator in lifestyle performance apparel by making clothes for real life—plus working with premium wholesalers, building a leading e-commerce business, and opening retail stores around the world. The Senior Copywriter is a creative storyteller and brand voice leader responsible for concepting and crafting breakthrough ideas that elevate the brand. This role focuses on big ideas, emotional storytelling, and brand-building campaigns, bringing a distinct and consistent voice to life across every touchpoint. This person shapes narratives and pushes creative boundaries.

Creative Concepting & Storytelling Lead the development of big campaign ideas rooted in brand truth and consumer insight
Craft compelling, original storytelling that builds emotional connection and brand affinity
Transform complex messaging into resonant copy that makes brand and product benefits feel intuitive, memorable, and connected
Push for bold, distinctive creative that stands out in the market
Brand Voice Ownership Own and evolve the brand voice, ensuring it is clear, consistent, and differentiated
Act as a steward of tone across all creative outputs and campaigns
Define how the brand shows up across channels—not just what it says
Ensure consistency of narrative across all channels (digital, retail, product, etc.)
Cross-Functional Creative Collaboration Collaborate closely with Creative, Brand, and Marketing teams to elevate ideas
Contribute to brainstorming sessions and creative reviews as a key voice
Help connect the dots across teams to ensure one cohesive brand story
TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities) Microsoft Office Suite (Excel, PowerPoint, Word) and SharePoint
AI tools and platforms including Claude, Microsoft Copilot, and ChatGPT
Exceptional creative storytelling and conceptual thinking
Strong brand voice development and execution
Ability to generate big ideas and campaign platforms
High-level copywriting craft and editing skills
Experience developing brand campaigns and awareness work
Confidence presenting and defending creative work
Education And Experience 5-8+ years of copywriting experience, preferably in-house or at a creative agency
Brand storytelling
Conceptual work (not just executional assets)
Experience in apparel, golf, athleisure, or lifestyle brands strongly preferred
Proven ability to contribute to brand awareness campaigns and storytelling initiatives
We know that diversity makes for the best problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team and encourage everyone to apply.