Marketing Content Creator - REMOTE

Whataburger isn't just a fast-food burger chain it is where bold leadership starts - and where potential doesn't just grow, it heats up. Since 1950, we've invested in people who lead with integrity, Serve with Heart, and bring their best flavor to the team. As a Social Content Specialist, you'll bring our brand to life through compelling, video-first storytelling that connects with our fans and communities. You'll play a key role in shaping how Whataburger shows up across social platforms-creating content that strengthens brand love, drives engagement, and fuels business impact.
In this role, you'll help us Make a Difference by delivering content that builds authentic connections and elevates our brand voice. You'll Serve with Heart by engaging meaningfully with our audience and creating experiences that resonate. By collaborating across teams, agencies, and partners, you'll help us Win as One to execute high-impact campaigns. And through creative thinking, experimentation, and trend-forward storytelling, you'll Move Forward Boldly to evolve our content and stay ahead in a fast-moving digital world.
As a Social Content Specialist, you will:

Create and publish engaging short- and long-form video content across social platforms
Manage end-to-end content production, including concepting, filming, editing, and post-production
Execute social media campaigns aligned with brand and marketing strategies
Partner with influencers and brand advocates to expand reach and engagement
Collaborate cross-functionally with marketing, agencies, and internal stakeholders
Monitor social trends and identify opportunities for innovative, relevant content
Analyze performance metrics and optimize content based on insights
Develop supporting digital and graphic assets to reinforce campaign messaging
As a Social Content Specialist, you will receive:

• Competitive Weekly Pay
• Bonus Program that scales up to 2.5X payout potential based on company results
• Flex Weeks
• Paid Corporate Holidays
• Competitive Medical, Dental and Vision Benefits*
• Short-term and Long-term Disability Benefits*
• Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
• Computer & Software Discounts
• Retirement Celebration Program

As a Social Content Specialist, you must have:

• 2+ years of experience in social media, digital marketing, or content creation
• Proven experience creating and editing video content for digital and social platforms
• Strong understanding of social media trends, tools, and platform best practices
• Experience executing content strategies that drive engagement and brand awareness
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Bachelor's degree or equivalent work experience

As a Social Content Specialist, we prefer you to have:
Experience working with influencers, creators, or brand ambassador programs
Familiarity with social analytics tools and performance reporting
Adobe Creative Suite, Canva)
Knowledge of video-first storytelling strategies and emerging platforms
Passion for food, culture, and creating content that resonates with diverse audiences

This role is based at the San Antonio Home Office, working on-site Monday through Thursday with remote flexibility on Fridays. Full-time availability is required, with occasional extended hours based on business needs, along with occasional travel to properties, project sites, and external meetings. Candidates must reside within commuting distance of the San Antonio Home Office.
Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Department of Homeland Security.
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