Head of Marketing Management Remote (m/f/d)

The Marketing Manager oversees the day-to-day operations of Big Brothers Big Sisters Twin Cities' digital marketing function.

Reporting to the Director of Marketing & Communications, this position manages the organization's digital marketing ecosystem, including website management, email marketing systems, audience engagement, search engine optimization (SEO), paid media, and analytics, to support volunteer recruitment, donor engagement, fundraising, and community awareness.

The Manager translates strategic priorities established by the Director into coordinated digital marketing initiatives, manages specialized digital resources and vendor relationships, and continuously evaluates opportunities to improve organizational performance through data and audience insights.

This role serves as the department's digital marketing subject matter expert and collaborates across the organization to implement integrated marketing initiatives aligned with agency priorities.

Location: Hybrid (In office requirement on Tuesdays and Thursdays)

Hours/Day: Monday-Friday, 40 hours a week - including evenings and weekends once or twice a month.

Job Type: Full Time, Exempt

Supervisor: Director of Marketing & Communications

Digital Marketing Operations

Oversee the day-to-day operations of the organization's digital marketing ecosystem.

Translate marketing and communications strategies established by the Director into coordinated digital implementation plans.

Develop digital campaign plans supporting volunteer recruitment, fundraising, donor engagement, events, and organizational awareness.

Recommend tactical improvements based on campaign performance, audience behavior, industry trends, and emerging technology.

Support continuous improvement of the organization's digital audience journey from awareness through conversion.

Email Marketing & Audience Engagement

Manage the organization's email marketing platform (Constant Contact or similar).

Evaluate and optimize the organization's email strategy, newsletter structure, and audience engagement.

Monitor email performance metrics and recommend improvements to increase engagement and conversion.

Partner with the Marketing Coordinator on email content production, scheduling, quality assurance, and distribution.

Website Management & SEO

Serve as the primary liaison with the organization's website vendor.

Manage website priorities, enhancements, testing, maintenance, and optimization.

Lead implementation of SEO best practices that improve discoverability, accessibility, and user experience.

Monitor website analytics, user behavior, and conversion pathways.

Recommend improvements that strengthen the organization's digital presence and audience experience.

Collaborate with the Marketing Coordinator on website content publishing and maintenance.

Manage day-to-day implementation of paid media campaigns through Feathr or similar, Meta, Google, and other approved advertising platforms.

Coordinate campaign setup, targeting, budgets, creative implementation, optimization, and reporting.

Monitor campaign performance and recommend improvements that maximize return on investment.

Coordinate with advertising vendors and platform partners.

Provide performance updates and recommendations to the Director.

Analytics & Performance Measurement

Develop and maintain marketing dashboards and digital performance reports.

Analyze website, email, paid media, SEO, and campaign performance.

Monitor organizational marketing KPIs and audience engagement trends.

Partner with internal data teams to improve attribution and reporting.

Translate data into actionable recommendations that support organizational decision-making.

Maintain documentation, standards, and best practices for digital marketing operations.

Support CRM integrations and digital platform enhancements.

Partner with Development, Community Engagement & Recruitment, Programs, and other departments to translate approved business objectives into coordinated digital marketing initiatives.

Coordinate digital implementation plans with internal stakeholders while ensuring alignment with departmental priorities established by the Director.

Manage day-to-day relationships with website, advertising, analytics, and marketing vendors.

Monitor project timelines, deliverables, and digital marketing priorities.

General Marketing & Communications Support

Support agency-wide marketing campaigns and organizational initiatives.

Assist with digital vendor contracts, invoices, platform renewals, and approved marketing budgets.

Participate in annual planning, project management, reporting, and continuous improvement efforts.

Maintain knowledge of community needs, resources, and networks.

Positively represent BBBS in the larger community.

Assist in agency-wide events and initiatives including recruitment, fundraising, event management, and community outreach.

Honor and respect the diversity of lived experiences, fostering an inclusive and equitable environment within the organization.

Handle data from youth, families, mentors, or other constituents with care, ensuring secure and private maintenance.

This position operates in a hybrid environment that includes office work and frequent presence in community and event settings. The role requires the ability to set up and break down outreach and tabling materials, including lifting, carrying, and transporting items up to approximately 40-50 pounds, with or without reasonable accommodation.

The position also requires extended periods of standing, walking, and engaging with the public at community events, as well as regular use of standard office equipment and technology such as computers, mobile devices, and phones. Reliable transportation is required to travel to community locations throughout the Twin Cities.

Every young person deserves relationships, support, and opportunities that help them navigate their future with confidence and connection.

Big Brothers Big Sisters Twin Cities partners with youth, families, volunteers, schools, and communities to build mentoring relationships that help young people feel connected to themselves, their communities, and their futures. Through high-quality mentoring experiences, we support young people in exploring their identity, strengthening their support systems, and expanding what feels possible for their lives.

As one of the largest and longest-serving mentoring organizations in the region, BBBSTC serves thousands of youth and families each year across the Twin Cities metro. We are committed to continuously evolving our programs, systems, and leadership to better serve our community and deliver measurable impact for youth and families.

Create and support mentoring relationships that ignite the power and promise of youth.

Relationships Belonging Youth-Centered Continuous Learning & Improvement

Our generous employment package includes medical, dental, vision and pet insurance, employer-paid long-term disability insurance, and life insurance, Health Savings Account (HSA) or Flexible Spending Account (FSA), paid time off accrual & 13 Paid Holidays, and 403(b) retirement plans with employer match.

We recognize the need for flexible scheduling and remote work. We pride ourselves on our flexible scheduling and hybrid workspace. We uphold this commitment through staff surveys, stay interviews, professional development, and trainings. In addition, we hold monthly all staff meetings and gatherings, and provide the opportunity to join affinity groups (BIPOC, LGBTQIA+ and White Bodied Accountability), and agency committees (Values in Action, Engagement & Connection, and Building & Safety).

All staff are required to be fingerprinted through the Bureau of Criminal Apprehension (BCA) within the first week of employment.

Persons of color, women, members of the LGBTQ community, veterans, and individuals with disabilities are strongly encouraged to apply.

At this time, we are unable to provide company sponsored visas and are only considering candidates who are eligible to work in the United States.