Head of Marketing Analytics (Remote)
Virtual Vocations Inc
Experienced marketers will find a full-time salaried Marketing Analytics Manager opportunity focused on building customer intelligence, enhancing marketing effectiveness, and driving business growth through data-driven insights, with remote work available in several states.
Key responsibilities
Develop comprehensive customer profiles and segmentation to enhance acquisition and retention strategies
Establish frameworks for measuring marketing performance and advance capabilities in attribution and incrementality
Own brand health and consumer insights programs, translating market trends and competitive positioning into actionable recommendations
Required qualifications
8+ years of experience in marketing analytics or related fields, with at least 3 years in a leadership role
Proven expertise in customer segmentation, lifecycle analytics, and consumer insights
Experience with incrementality testing, Media Mix Modeling, and retail performance analysis
Familiarity with CRM, CDP, and marketing technology platforms
Strong financial acumen and ability to present complex analyses clearly to executives
Vacancy posted 13 hours ago
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