Head of Marketing Analytics

Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. Good Inside is seeking a Senior Associate, Marketing Analytics, to own and elevate analytics across our full marketing conversion funnel, from the first click to paid subscription and long-term retention. This is a high-impact role at the center of Growth and Data. You’ll analyze paid acquisition performance, sharpen our understanding of CAC and LTV, and connect marketing spend to real revenue outcomes. We’re looking for someone who understands subscription businesses deeply, thinks in unit economics, and moves quickly. If you love turning messy funnel data into clear direction and helping a team spend smarter, this role is for you. Full-Funnel Performance Own marketing analytics from first click to lifetime value. Define and track the metrics that actually matter, CAC, LTV, retention, payback, and connect campaign performance to real revenue outcomes.

Smarter Spend Partner with Growth to evaluate channels (Meta, Google, TikTok, affiliates) through a long-term profitability lens. Measurement That Tells the Truth Improve attribution, design incrementality tests, and ensure reporting reflects true incremental revenue, not just platform numbers.

Experimentation & Insight Analyze A/B tests across creative, landing pages, and pricing. Translate complex data into executive-ready narratives. 6+ years in marketing, growth, or performance analytics

Deep experience in subscription, DTC, or app-based businesses

Strong grasp of unit economics (CAC, LTV, payback, marginal vs. Experience managing or influencing meaningful paid media budgets

Advanced SQL + modern data warehouse experience (Snowflake)

Strong Python skills for modeling, incrementality, and scenario analysis

Build clear, stakeholder-ready dashboards (Omni or similar BI tools)

Experience with attribution, paid channel analysis, and experimentation design

Clear communicator who can influence senior leaders with data

Company Equity

Hybrid work environment

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., Interested in building your career at Good Inside?