Head of Marketing Automation (Remote)

Siemens
Marketing Automation Manager

Field of work

Marketing

Brightly Software, Inc.

Full-time

Hybrid (Remote/Office)

Permanent

At Siemens, we help organizations transform maintenance and operations through connected insights, AI-powered technology, and intelligent asset management solutions. Our software enables customers to manage the full lifecycle of assets, facilities, and infrastructure while improving efficiency, reducing risk, and optimizing long-term investments. By connecting data, people, and processes, we empower organizations to make smarter decisions, maximize asset performance, and achieve more resilient operations.DescriptionThe Marketing Automation Manager supports B2B marketing programs by building, optimizing, and maintaining the systems that power revenue-generating campaigns. This role partners with Marketing, Sales, Revenue Operations, IT, and Demand Generation to ensure campaign execution, marketing automation, lead flow, and performance measurement are effectively managed across Marketo, Qualified, Salesforce, and other go-to-market technologies.You’ll make an impact bySupport the execution of Marketo-based marketing programs, including email campaigns, nurture programs, webinars, events, newsletters, content marketing, and go-to-market initiatives.Build and maintain campaign assets in Marketo and Qualified, including emails, forms, landing pages, templates, nurture streams, and audience segments.Perform database maintenance and segmentation activities, including list pulls, uploads, data enrichment, lead assignment updates, and reporting.Partner with Digital Marketing to test campaigns end-to-end and ensure they meet accessibility standards, digital best practices, and compatibility requirements across supported browsers and web configurations.Develop and implement A/B testing plans based on established protocols, campaign hypotheses, and prior performance insights.Monitor lead flow from website to Marketo to Salesforce, identify process issues, and recommend improvements to drive accuracy and efficiency.Troubleshoot routine data and system issues within marketing operations platforms and advance more complex issues as needed.Document and maintain campaign processes and workflows to support accurate data quality, and campaign execution.Partner with Marketing and Sales team members to gather campaign requirements, provide status updates, and support campaign analysis.Assist with marketing technology stack enhancements, including requirements gathering, testing, documentation, and integration support.Prepare recurring reports on campaign effectiveness, email performance, lead engagement, conversion metrics, and other marketing operations indicators.Analyze performance by audience segment, campaign, company classification, and other meaningful dimensions to identify trends and optimization opportunities.Support evolving business needs by contributing to additional projects, initiatives, and responsibilities as required.This is how you'll win us overBachelor's degree in Marketing, Information Systems, Business, or a related field, or equivalent relevant professional experience.5-8 years of experience in Marketing Operations or Revenue Operations, preferably within a B2B SaaS environment.Experience supporting B2B demand generation, customer marketing, and sales programs through marketing automation platforms.Advanced proficiency with Marketo and Salesforce is required.Experience with Qualified or similar agentic AI, conversational AI, or SDR platforms is preferred.Experience with marketing technology administration, campaign execution, database management, lead management, reporting, and analytics.Strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.Strong project management, communication, and stakeholder management skills.Excellent written and verbal communication skills, with the ability to translate technical concepts, requirements, and performance insights for technical and non-technical audiencesCustomer-focused perspective with the ability to collaborate effectively across Marketing, Sales, Sales Operations, IT, and Demand Generation teams.Experience managing campaign requests, dependencies, timelines, and deliverables in a project management platform such as Asana, Monday, etc.Experience in cybersecurity, software security, SaaS, or technology organizations is preferred.You'll thrive even more if you also bringCertifications in relevant marketing technology platforms (e.g., Marketo, Salesforce).Knowledge of lead lifecycle management, marketing attribution, and campaign performance optimization.Familiarity with marketing analytics, data enrichment, and automated lead qualification tools.At Siemens, you'll have the opportunity to grow your career while helping organizations operate smarter, safer, and more sustainably. If you're excited about solving real-world challenges and shaping the future of asset management, we encourage you to apply.Our Commitment to Equity and Inclusion in our Diverse Global Workforce:We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. Equal Employment Opportunity StatementSiemens is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
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Application Deadline This role will be posted for a minimum of five (5) days from the original posting date. California residents have the right to receive additional notices about their
personal information. Qualified applications with arrest or conviction records will be considered for
employment in accordance with applicable local and state laws.