Senior SEO / Head of Marketing

Marketing Manager

Location: Remote

Marketing Manager, you will help develop and drive the marketing and communications plan in support of lead generation, customer engagement, and brand awareness. You are a skilled marketer with experience crafting compelling copy and content that informs and inspires.

An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our buyers' problems. You are obsessed with tracking performance – and will develop the data to prove what's working and what isn't. The Senior Marketing Manager will be responsible for developing and leading marketing strategy, plan development, and growing the brand across the healthcare industry.

Develop and implement comprehensive marketing strategies aligned with business goals

Create compelling content for multiple platforms (website, social media, email, blogs, etc.)

Manage and optimize digital marketing campaigns across various channels

Conduct market research to identify trends, opportunities, and competitor activities to inform strategic decision-making and identify opportunities for differentiation

Plan and execute webinars, virtual events, and in-person industry events

Analyze marketing performance metrics and prepare regular reports

Maintain and update the company website

Manage relationships with external marketing vendors and agencies as needed

Other duties, as required, including adhering to policies for information security, confidentiality, and privacy

Bachelor's degree in Marketing, Communications, or related field

• 5+ years of B2B marketing experience, preferably in SaaS or healthcare technology
• Proven track record in digital marketing, content creation, and lead generation
• Strong understanding of marketing automation, CRM systems, and analytics platforms
• Experience with SEO/SEM, email marketing, and social media marketing
• Ability to manage multiple projects simultaneously and meet deadlines
• Bonus Points (but not required!)

If you have experience managing internal and external resources

Live in or near Boston (because it's easier to meet in person)

100% remote work environment from anywhere in the US

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