Head of Sales Planning

Sales Strategy Manager
Kinder's is seeking a talented Sales Strategy Manager who is passionate about being part of a team of hard-working people focused on bringing the future of flavor to consumers everywhere.
The Sales Strategy Manager will play a pivotal role in shaping and driving execution of Kinder's sales strategy, including development of merchandising, assortment, pricing, and shelving (MAPS) strategies and tactics, aligning with business and brand objectives. Reporting to the Director of Sales Strategy, this individual will operate as a highly collaborative individual contributor, partnering closely with Field Sales, Trade Finance, and Marketing teams to ensure sales plans are aligned, customer-ready, and grounded in data.
Contribute to the development and execution of customer and channel level sales strategies aligned to brand and business priorities.
Provide customer/sales perspective to the Brand and Innovation teams in support of the development and implementation of product pipeline.
Support account planning to identify opportunities, incorporate category and competitive insights, and integrate brand strategies at the customer level.
Advocate internally for customer and channel specific items and programs.
Lead the development of pricing, promotional, and trade strategies, ensuring alignment with overall business objectives and market dynamics
Assist in developing Grocery account level trade targets by product group, in collaboration with Sales Planning and the Director of Sales Strategy
Drive the execution of GTM trade strategy to ensure promotional plans and spending are in line with budget and account level trade targets
Develop compelling selling stories leveraging brand/shopper plans and syndicated data to support the Sales team in driving distribution and optimizing in store presence.
Clearly communicate our strategic business objectives, SKU priorities, merchandising guidance, and off shelf merch vehicles to our Sales and Broker teams, while holding them accountable via quarterly reviews and KPI tracking.
Support execution tracking, reporting, and quarterly business reviews.
Cross Functional Partnership

Partner with Field Sales and Sales Ops to drive execution of key Go-To-Market strategies at the channel and account level.
Collaborate with Trade Finance and Field Sales to optimize promotional activity and trade spend at the channel and customer level.
Ability to excel in a highly cross-functional and collaborative environment.
Deep understanding of internal selling within a CPG environment, including MAPS, revenue growth management, category insights, shopper marketing and promotional plans.
Ability to work on multiple projects simultaneously; able to tell a clear story through data
Experience with syndicated data (IRI/Nielsen/Spins) or retailer-specific data tools.
Bachelor's Degree required

• 4–6 years of experience in Sales Strategy, Trade Marketing, or Sales Planning, preferably within CPG.
• Track record in agile, creative thinking and ability to work with internal cross-functional partners and external customers to translate into business results.
• Experience working in and/or supporting Grocery and Natural channel(s) is a plus.
• Data-driven decision maker with experience developing / communicating business cases and customer-facing selling materials.
• Experience developing sales plans / forecasts including projected trade spend impacts.

Personal Characteristics

Business builder who owns and drives results.
Thrive in a dynamic, lean, and agile environment.
We try to be good team members and good communicators, but we don't live by hierarchy and structure – everyone is a difference maker here.
We believe our job is to take smart risk, not to eliminate risk.
The expected starting salary range for this role is $113,000- $133,000 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.
We offer a range of total rewards that may include paid time off, 401k, bonus / incentive eligibility, equity grants, competitive health benefits, and other family-friendly benefits, including parental leave. Most of our work happens in the office to spark creativity and community, but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need any accommodation during the application process or to perform these job requirements, please reach out to us at View email address on click.appcast.io.