Head of Marketing Management Remote (m/f/d)

As a global biopharmaceutical company dedicated to transforming the lives of patients with serious and rare diseases, you'll be part of a community that prioritizes the human experience, celebrates curiosity, and values every person's contributions to meaningful progress. and a place on The Sunday Times Best Places to Work list in the UK.
We are looking for a Director of Patient Marketing to lead the development of a robust multi-channel patient media strategy. Reporting to the Senior Director, Patient Marketing, this individual will design and optimize branded and unbranded initiatives that educate and support patients throughout their entire journey. By blending deep patient insights with data analytics, this individual will collaborate with cross-functional teams to create meaningful experiences that meet patient needs and accelerate brand growth.
In this role, you'll have the opportunity to transform insights into strategic actions and leverage learnings to refine marketing approaches, optimize campaign performance and ensure the patient voice drives marketing decisions. Drive patient engagement strategy through multi-channel marketing and high-impact creative messaging.
Lead the strategy and execution of a robust multi-channel media plan (TV, digital, social) by aligning high-impact content delivery (ads, videos, website) to patient preferences and patterns.
Develop, deploy, and continuously optimize unbranded and branded communications and media assets, to ensure strong patient education and engagement.
Establish goals and critical metrics to measure the effectiveness of marketing initiatives, with a focus on continuous learning and data-driven optimization.
Collaborate across functions - including franchise marketing teams, healthcare provider and payer marketing, product communications, patient services, information technology, sales, commercial effectiveness, advocacy, compliance, medical, legal and regulatory teams.
Build business cases to secure necessary investment, contribute to Patient Marketing budget management, and ensure tracking of resources.
Collaborate in building scenario-based investment recommendations that directly support brand goals, strategic imperatives and critical success factors
You have a BS degree in marketing or similar field, along with 10 years pharmaceutical experience in brand management/marketing in the biotechnology/pharmaceutical industry.
Patient marketing experience, in a fast-paced environment
Proven track record in multi-channel media and planning and execution, including website strategy
A creative, "what's possible" attitude that always puts the patient first
Sharp analytical capabilities- able to dissect data to uncover insights and turn them into impactful actions
Excellent communication and storytelling - written, verbal and visual
Skilled in both strategy and execution - with strong marketing fundamentals
Experience in managing external partners (e.g. consultants, agencies) required
This is a hybrid role based out of our Bridgewater, NJ office. You'll work remotely most of the time, with in-person collaboration when it matters most.
Travel Requirements
This role requires occasional domestic travel, up to 15%.
#You deserve a workplace that reflects the same care you bring to your work each day, with support for how you work, how you grow, and how you show up for patients, your team, and yourself.
Comprehensive medical, dental, and vision coverage and mental health support, annual wellbeing reimbursement, and access to our Employee Assistance Program (EAP)
Generous paid time off policies, fertility and family-forming benefits, caregiver support, and flexible work schedules with purposeful in-person collaboration
401(k) plan with a competitive company match, annual equity awards, and participation in our Employee Stock Purchase Plan (ESPP), and company-paid life and disability insurance
Company Learning Institute providing access to LinkedIn Learning, skill building workshops, leadership programs, mentorship connections, and networking opportunities
Please apply via the Jobs Hub in Workday.
We do not discriminate in hiring on the basis of physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Insmed is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, please contact us by email at View email address on click.appcast.io are accepted for 5 calendar days from the date posted or until the position is filled.
For New York City Residents:
To assist in identifying candidates with qualifications matching those required and/or preferred for this role, Insmed uses an Automated Employment Decision Tool ("AEDT") that employs artificial intelligence to analyze and score information provided in resumes and application materials including, but not limited to, skills, work experience, education, and job-related qualifications. If you are an applicant for this role and a New York City resident, you have the right to request:
Information about the type of data collected, the source of that data, and data retention practices related to the AEDT by emailing us at View email address on click.appcast.io