Head of Sales, Distribution & Marketing

Cooperidge Consulting Firm is seeking a Market Sales Manager for a top Family-Run Wine & Spirits company in the West Haven, CT area.
This is a high-energy, hands-on field execution role focused on driving volume, distribution, and trade marketing activation across a premium brand portfolio. Covering both on-premise (restaurants, bars) and off-premise (liquor stores) accounts, the Market Sales Manager is responsible for building strong trade relationships, implementing route-to-market initiatives, and ensuring superior in-store presence. The ideal candidate is a self-starter who thrives on regular market travel and possesses a "hands-on" approach to merchandising and consumer-facing brand demos.
Job Responsibilities
Portfolio Management: Manage the company’s diverse brand portfolio across the assigned market, ensuring consistent growth in both on and off-premise accounts.
Sales Programming: Plan and implement strategic sales programs and route-to-market initiatives to increase market share and brand visibility.
Trade Marketing: Drive field execution through merchandising, display building, and the effective deployment of Point-of-Sale (POS) and marketing assets.
Consumer Activation: Deliver engaging consumer-facing activations, including professional tastings and product demonstrations.
Compliance Monitoring: Conduct monthly field audits to ensure pricing accuracy, menu placement, POS compliance, and display standards are met.
Relationship Building: Engage regularly with distributors and key accounts to build long-term trade partnerships through frequent field travel.
Reporting: Provide detailed feedback and performance reporting on in-market trends and competitor activities to the leadership team.
Requirements
Education
~ Bachelor’s degree in Business, Marketing, or a related field is preferred.

Experience
Minimum of one (1) to two (2) years of experience in the Wine and Spirits industry is REQUIRED.
Proven track record of working independently as a self-starter in a field-based role.
Stable career history with demonstrated growth in sales or brand management.
Certifications/Physical Requirements
Valid driver’s license is required; ability to travel 4–5 days per week within the territory.
Physical Ability: Must be able to lift up to 65 pounds (sample cases/displays) and stand/walk for extended periods during tastings and account visits.
Skills
Strong interpersonal, leadership, and technical communication skills.
Proficiency in Microsoft Excel, Word, and PowerPoint.
Highly organized with the ability to manage a complex route and multiple account types.
Benefits

• Comprehensive health, vision, and dental insurance plans
• Life insurance coverage
• 401(k) retirement plan with company matching contributions
• Paid time off including vacation, sick leave, and holidays
• Opportunities for career growth and advancement