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Head of Marketing and Advertising

$57.76k - $59.2k

Rainbow Dome

Rainbow Dome is seeking a full-time (32 hours/week) Marketing Manager to lead our marketing and communication strategy, primarily by implementing it across Rainbow Dome’s communication platforms (i.e. Instagram, Newsletters, and Website). and artists and creatives. They advocate for more equitable and accessible communication solutions, with attention to image descriptions, access guides, and user experience, proactively learning new tools to stay ahead of the curve in an ever-changing technology environment. They will be committed to getting results in a fast-paced, changing environment without sacrificing quality, and have the resilience to navigate setbacks with an eye toward new communication tactics and advertising opportunities.

Rainbow Dome, an artist-led, queer-centric hub that gathers people across differences to experience joy-in-motion through art and activities. Black, Brown, & Indigenous; and artists and creatives. Rainbow Dome formed out of a need for a social space for marginalized communities that centers joy and play as catalysts for authentic social connection. Rainbow Dome’s programming is threefold:

Creative World Building: Platforms for Artists & Creatives: Build a movement with artists and community members to foster shared abundance of resources

Our organizational structure is sociocratic and uses consent based decision-making, requiring a high level of self-management. We center in person culture: through (1) our events as hosts for our audience; (2) fabrication of artwork in our studio; The Marketing Manager reports to the Marketing & Communication Circle and is responsible for the following:

Serving as Lead of the Marketing & Communications Circle, steering the overall marketing strategy to meet Rainbow Dome’s programming goals (once the flagship rink is open) to engage approximately 1,500 to 1,800 people weekly.

Supporting Programs & Fabrication Circles in communicating Rainbow Dome’s story with our audiences by implementing Rainbow Dome’s marketing strategy across all platforms: Organizing Documentation Archive (Google Drive); Update Website (Wix, in process to launch a new website and may switch platforms); Maintaining Online Databases (Google Reviews, Yelp, etc.); Planning Advertisements (radio, digital, etc.); Writing and disseminating Press Releases

Building and maintaining strategic relationships with our audience, press relations, community partners, aligned organizations, advertisers, donors, and sponsors

Participating as a member of Rainbow Dome through working some events (weekend & evenings), engaging in the sociocratic structure through ongoing learnings, and shaping the policies and strategic direction of Rainbow Dome.

To be successful in this job, you will excel in five areas:

Develops mission-driven plans to reach target audiences and achieve results. Demonstrated track record with media relations, branding, digital marketing, writing, public speaking, and web/social media.

Produces compelling written and digital materials: Can learn, internalize, and incorporate our “voice” across platforms. Organizes and shares information effectively — whether writing a newsletter, copy for the website, or an Instagram caption. Have basic skills in graphic design and experience with Adobe Photoshop, Adobe Illustrator, Canva, and Procreate

Manages a high volume of work with efficiency: Able to juggle competing demands and prioritize without sacrificing quality. Asks for help when needed.

Proactively asks for help, anticipates problems, and course-corrects where needed. Flexible and willing to learn as the company changes and goes into uncharted territory.

Familiarity with Google Suite

Experience with Wix website builder

Have skills in video editing

Fluency in Spanish and/or American Sign Language

Have previous experience with producing events and/or community organizing

Like dogs (we have a dog friendly office)

Crafting Instagram posts to bring our audience along the construction and art installation of Rainbow Dome’s future home through photo updates and timelapse videos

Coordinating with contracted website designer to gather content and assets for future website and make sure the website launch is on track to launch

Copy-writing newsletters to inform the public of Rainbow Dome’s upcoming events and how they can get involved

Researching advertisement platforms and their costs to strategize a marketing campaign to lead up to the opening of the flagship roller rink

Rainbow Dome is an equal opportunity employer and we value having staff who come from communities that are representative of our audience. We especially encourage people of the global majority, LGBQIA+ people, transgender and gender non-conforming people, and people with disabilities to apply.

The position is full-time (32 hours/week), salaried exempt, and is based in Denver, Colorado. Rainbow Dome’s uses sociocracy as our governance system and organizational structure, which organizes areas of work into circles. Every full time employee is expected to be in at least three circles, and to hold at least one lead position in a circle. The position will require a personal phone (Rainbow Dome provides a cell phone stipend) and reliable transportation (public transit, cyclists, etc. We also offer benefits such as three weeks (96 hours) paid time off and cover 70% of the employee’s premium for health insurance plans through Kaiser. This job description was written using support material from The Management Center (a consulting nonprofit that helps social change leaders build equitable, sustainable, and results-driven organizations) and feedback from Spring Up (a worker-owned Black + Queer-Led cooperative that supports mission driven organizations, cooperatives, and businesses in operationalizing their values into practice and realizing shared power).

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Vacancy posted 3 days ago
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