Head of Media and Communications

Hires local to the Twin Cities Metro-Area can anticipate an in-office component of 1-2 days a week, employed with Bold Orange. If this position lists, "Open to Remote", hires outside of the metro area can anticipate travel to our Minneapolis, MN office on an as-requested basis. We value human connection and some travel is anticipated.

Bold Orange (BOCO) is a customer experience company. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. As the Media Supervisor, you will lead media initiatives and client relationships, serving as a steady, reliable presence for both clients and the Media team. Paid Media Strategy & Campaign Leadership:

Lead the development of core strategy deliverables and set the framework and guidance for building clear storylines, with minimal oversight
Create nearly-final strategic briefs and media plans independently
Own the build-out of more complex campaigns, finding innovative uses of platforms and tools
Responsible for budget adherence and results across all platforms
Develop testing strategies and roadmaps across campaign efforts to ensure decisions and optimizations are data and market driven
Lead day-to-day communication around media strategy with mid- and senior-level client contacts, with minimal oversight
Partner with clients to develop paid media strategies that support client business objectives
Drive client narrative integrating organic media channels and omnichannel analytics
Present and make recommendations to clients with varying levels of digital marketing and business experience, in an educational and support services capacity
Regularly delegate to and coach junior members of the Media team, and consistently engage and inform senior Media team members
Utilize media tools and platforms to their highest functionality, coaching junior team members and participating in new tool exploration
Stay informed on the latest thinking and best practices around digital marketing trends, media buying, and attribution to identify potential new channels and strategies to keep us ahead
Easily reimagine what "media" means in a rapidly changing world, staying current with emerging trends
Utilize media tools and platforms to their highest functionality, and may participate in new tool exploration
Five to seven years of media experience (agency preferred) or equivalent, with a track record of leading media programs and mentoring junior team members
Demonstrated ability to lead the development of strategic briefs and media plans independently, with minimal oversight
Proven experience managing client relationships with mid- to senior-level contacts and leading client-facing communications
Strong understanding of digital marketing and the implications that technology has on developing strategies and execution plans
Solid grasp of how paid media channels work together to create a cohesive, personalized marketing program for the customer (not just knowledge of one channel)
Data-driven mindset, with the ability to ingest, prioritize, and apply large amounts of information to the situation at hand
Strong decision-making, organization, time-management, planning, and problem-solving skills
Ability to plan, negotiate, and purchase print, OOH, and small-scale broadcast as needed
Google Ads, Meta Blueprint, Microsoft Ads
Equivalent level expertise or certification in Google Analytics (GA4)
Solid understanding of Google Tag Manager
Excellent communication and presentation skills, with ease presenting data-driven solutions to audiences of varying levels of experience
Desire to collaborate and partner with multiple internal disciplines and agency experts to ensure diverse, holistic customer experience solutions

$We benchmark salaries across industry standards and local markets to ensure we offer competitive, fair compensation. Medical, dental, and vision insurance

• Virtual mental health support
• Health Savings and Flexible Spending Accounts (including dependent care)
• Tuition reimbursement
• Note: Some benefits apply only to full-time employees.

We believe in no hierarchy, no bullshit, no politics. We are an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis including race, color, creed, gender, sexual orientation, age, disability, religion, national origin, marital status, familial status, ancestry, status as a veteran, status with regard to public assistance and any other characteristic protected by law. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. If you would like more information about how your data is processed, please contact us.