Head of Marketing Management

The Marketing Manager will work on the conceptualization, creation and delivery of a dedicated marketing proposition and bespoke initiatives for our accounts. Working at both at a central and site level to ensure effective activation and ongoing measurement of success. You will work in conjunction with the internal and external partners to ensure initiatives and practices are launched in a timely and effective manner to drive customer happiness and in turn cash sales. The role holder will be passionate about building tailored propositions for a variety of business sectors and clients, improving all aspects of our food and hospitality across a variety of internal and external platforms.

Act as an ambassador and guardian for the Aramark brand

Carry out ad‑hoc projects as required

Implementation of customer centric retail propositions into client accounts; supporting the operations team to successfully conduct food and service offers, menu mix, brand, pricing, and promotions

Responsibility for in‑house customer experience and happiness measurement tool, launching into new sites and supporting existing units. The successful candidate will be required to manage the reporting monthly and present to the wider Aramark Northern European marketing team.

Contribute to the creation of the customised proposition driven by insight and a deep knowledge of customer segmentation and need states.

Work with the internal Purchasing team to harness supplier relationships to drive sales and budgets to support the marketing and promotional initiatives.

Develop training programmes for the Operations Teams on key marketing fundamentals such as upselling, merchandising and displays, planograms, packaging and labeling etc.

Develop Brand Standards Manuals, a tool kit that provides Operations with all the vital tools to successfully implement and operate internal propositions to the agreed standards

Work with internal partners and external agencies to develop a programme of customer insights and research using qualitative and quantitative reasoning and questioning to bring richer insight into our proposition development

Work to develop a marketing and awareness plan around our corporate CSR strategy

Development and co‑ordination of internal fundraising/marketing campaigns

Financial Performance:

Produce commercial case studies on propositions, promotions, new installations, food concepts and other customer facing activity to include in bids and tenders

Work with external design agencies to produce effective marketing point of sale collateral and supporting documents.

Produce quarterly food trend reports to circulate around the business

Work closely with the internal sales team to provide marketing collateral and examples for inclusion in bids and tenders

showcasing the best in branding, merchandising and retail excellence to further develop our teams by showing 'outstanding’

On site audits to ensure effective implementation of central marketing initiatives

A formal Marketing / Business Qualification

Understanding of the marketing mix and its application in a food service environment

Experience within world-class B&I operations

Proficient English - written and spoken

Strong creative skills

Full Driving license and ability to travel crucial

Awareness of customer insight and latest market trends

We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

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