Strategist, Digital Media Planning

Spinutech is an award‑winning digital agency with over two decades of experience delivering innovative, data‑driven web and marketing solutions. We're proud to hold elite partnerships-including Progress Sitefinity Premier Partner, Google Premier Partner, Google Marketing Platform Certified, Meta Business Partner, and nopCommerce Gold Partner status. We are seeking a highly organized, proactive, Senior Paid Media Strategist, not just a campaign manager, with extensive experience developing and leading sophisticated paid media strategies that align with business objectives, translating data into actionable insights, and partnering cross‑functionally to drive measurable results for our clients. The ideal candidate combines analytical rigor with strategic thinking, understands the evolving search landscape, and can confidently guide both clients and internal teams through modern paid media best practices.

Responsibilities Develop and execute Paid Media strategies that align with client business goals and drive measurable growth

Lead Paid Media strategy across Google Ads and Microsoft Ads, including Paid Search, Performance Max, Demand Gen, YouTube, and Display. Identify opportunities to optimize channel mix, audience strategy, and budget allocation to maximize performance

Serve as the strategic lead for assigned accounts, guiding client conversations, presenting performance insights, and delivering data‑driven recommendations that connect media performance to business outcomes

Lead forecasting, budget planning, and performance modeling while managing multi‑million‑dollar annual advertising budgets and efficiency targets

Translate complex performance data into clear, actionable insights and proactively identify growth opportunities across media, measurement, creative, audiences, landing pages, and conversion optimization

Partner with analytics, creative, web, SEO, and client service teams to ensure accurate measurement, strong account performance, and a cohesive marketing strategy

Leverage AI‑powered tools, automation, and emerging platform capabilities to improve efficiency, enhance decision‑making, and uncover new optimization opportunities

Maintain a high standard of account quality, strategic excellence, and continuous improvement while staying ahead of industry trends and platform innovations

Expert-level knowledge of Google Ads and Microsoft Ads

Experience managing annual media budgets exceeding $1M

Experience utilizing AI tools to support campaign analysis, reporting, forecasting, creative ideation, and strategic planning

Strong forecasting, budgeting, and performance planning experience

Experience with Google Analytics, Google Tag Manager, and attribution frameworks

Strong understanding of conversion tracking, measurement strategy, and performance reporting

Advanced analytics skills with proficiency in Excel, Google Sheets, and data analysis

Experience translating platform metrics into meaningful business KPIs

Familiarity with CRM integrations, offline conversion tracking and advance attribution methodologies is a plus

Experience leveraging AI for automation, reporting, data visualization, and use of AI‑powered platforms such as: NinjaCat, Looker Studio, Claude, ChatGPT, or similar, to streamline analysis, uncover strategic insights, and improve client reporting is a plus

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