Head of Marketing and Advertising

Marketing Manager

Location : Short Hills, NJ (Hybrid/On-site)

Compensation : $50,000 – $65,000 per year (commensurate with experience)

The Opportunity

PrideStaff is seeking a high-level Marketing Manager to lead and scale a premier luxury real estate group in New Jersey. This is not a "post on Instagram" role—this is a strategic growth position focused on brand expansion, lead generation, and market dominance across New Jersey’s most competitive luxury markets.

The ideal candidate will be responsible for building, executing, and scaling a marketing machine that directly drives listings, attracts top-tier talent, and elevates the organization’s brand to new heights.

Key Responsibilities

Brand Growth & Strategy

Develop and execute a comprehensive marketing strategy aligned with the firm's 2.0 expansion goals.

Elevate brand positioning across all platforms (digital, print, social, and local presence).

Ensure consistent, luxury-level branding across all touchpoints.

Lead Generation & Business Development

Create and manage campaigns designed to generate high-quality seller and buyer leads.

Build funnels for off-market sellers, cash buyers, and listing acquisition.

Oversee digital advertising (Google, Meta, display ads) and optimize for ROI.

Listing Promotion & Creative Direction

Oversee the creation of all listing marketing materials (print, digital, video, social).

Ensure every property is marketed at a magazine-quality, luxury standard.

Manage vendors for photography, video, drone, and staging coordination.

Digital & Systems Management

Manage website performance, SEO, and landing pages.

Oversee CRM integration (Follow Up Boss or similar) and automated lead flow.

Implement systems for lead nurturing and conversion.

Leadership & Analytics

Manage and oversee the marketing team, external vendors, and creative partners.

Provide weekly/monthly reporting on KPIs and clear growth metrics.

Train and support agents on personal branding and marketing strategies.

Who You Are

A Strategic Visionary: You have a strong execution mindset and don't just plan—you do.

Industry Expert: You have proven experience in marketing within real estate or luxury brand environments.

Data-Driven: You are results-oriented and rely on metrics to scale what works.

Design-Centric: You have a sharp eye for luxury branding and high‑end aesthetics.

A Leader: You take initiative, own your department, and thrive in a fast‑paced environment.

What Success Looks Like

Increased listing volume and a steady stream of inbound seller leads.

A dominant brand presence in target markets (Short Hills, Westfield, Scotch Plains, Harding, etc.).

High-converting marketing systems that run like a well‑oiled machine.

Elevated, consistent, and world‑class presentation across all platforms.

Requirements

Experience: 3+ years of marketing experience (Real Estate experience highly preferred).

Technical Proficiency: Strong background in digital ads, CRM systems, and campaign tracking.

Digital Mastery: Deep understanding of social media algorithms, branding, and content strategy.

Management: Ability to manage multiple high-level projects and creative teams simultaneously.

Compensation / Pay Rate (Up to): $50,000.00 - $65,000.00 Per Year

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