Senior SEO / Head of Marketing

Job Category Sales & Marketing

Schedule Full Time

Located Remotely? Position Type Management

Bonus Eligible: Serves as the discipline leader for marketing and partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies. Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning. Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships, third-party cites and CVBs. Expertly articulates campaign performance regularly to General Manager(s), Sales and Revenue Management leaders and Hotel Ownership. May oversee Marketing Coordinator for execution of identified tactics.

2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.

4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.

Marketing Strategy

Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s).

Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.

Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.

Leads repositioning efforts in partnership with Area Team, GM and hotel executive team.

Serves as brand guardian / liaison, verifying all marketing reflects brand voice.

Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.

Leads the strategic pull-through of continent and brand promotions and campaigns.

Partners with Revenue Management to develop and execute promotional strategy efforts.

Develops and manages property email marketing strategy, digital strategy across M.Com and Third-Party sites, paid media campaigns and performance to verify proper execution.

Supports group lead generation efforts.

Runs, reviews, analyzes, and clearly articulate to stakeholder’s and owners the key marketing reports and adjusts strategy accordingly.

Manages internal and external partners to verify deliverables are executed to support hotel strategy.

Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.

Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews, media investments and hotel positioning alignment.

Monitors and provides recommendations for SEO and updates as needed in collaboration with Marriott Digital Services (MDS) or agency.

Identifies digital marketing opportunities on third party and local partner sites.

Content Management

Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.

Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA Content (via respective extranet sites) and Third-Party and Group Sites (via respective content management systems).

Manages photography distribution including search photos, pre-arrival photos, and photo gallery management

Creates landing pages and Discovery Pages to enhance content, as applicable.

Manages guest communications (e.g. confirmation, pre-arrival, etc.).

Partnerships and Public Relations Management

Sets overarching partnership strategy for hotel/cluster of hotels.

Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).

Manages cluster marketing strategies.

Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.

Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch angles and target segments.

Manages PR agency, if applicable, or manage PR messaging.

Manages execution of PR events, promotions.

Identifies outlet marketing opportunities on third party and local partner sites.

Defines in-house F&B programming in partnership with F&B Director and manages execution.

Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments.

Manages paid social media budget and strategy.

Assists in reviewing social media content calendars and collect local area and property events.

Leads, own and direct asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc.

Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.

GMs, Sales and Revenue Leaders, Regional Team, media representatives).

Manages development, design of hotel collateral as needed.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.

Washington Applicants Only : Employees will accrue paid sick leave, 0.04359 PTO balance for every hour worked and be eligible to receive a minimum of 7 holidays annually.

At Westin, we are committed to empowering guests to regain control and enhance their well-being when they need it most while traveling, ensuring they can be the best version of themselves. To achieve the brand mission of becoming the preeminent wellness brand in hospitality, we need passionate and engaged associates to bring the brand’s unique programming to life.