Head of Recruitment Marketing

Marketing Manager
Mussett Nicholas Associates (MNA) is a specialized engineering and architecture firm delivering MEP design and commissioning services for pharmaceutical, biotech, industrial facilities, and more. We are growing — and this role helps drive that growth.
The Marketing Manager is a senior leadership role responsible for building and executing the external growth strategy of a firm that is ready to scale from 120 to 300+ engineers. This is not a traditional marketing manager role. MNA has no incumbent marketing infrastructure — you will build it. You will set strategy, hire and develop staff, manage client relationships at the executive level, and represent the firm externally. you bring the business development acumen and market strategy to convert that foundation into sustained, scalable growth.
The right candidate has done this before in an AEC or technical professional services context. Develop and own MNA's annual marketing and business development strategy, aligned with MNA's Strategic Plan and the firm's goal of 300+ staff
Build and manage a structured BD pipeline — tracking pursuits, client activity, and win rates across all three offices in coordination with the ownership group
Lead market analysis and competitive intelligence: identify sector trends, whitespace opportunities, and emerging client needs in pharmaceutical, biotech, and industrial markets
Set and report on key marketing metrics: pipeline value, win rate, client retention, and brand reach
Client Relationship Management

Own multi-level client relationship management across MNA's key accounts — structured touchpoints, executive meetings, and proactive outreach that spans project managers, principals, and ownership
Serve as a senior relationship lead with key clients; attend client events, facility visits, and strategic planning sessions
identify at-risk relationships and lead recovery efforts
Build relationships with prospective clients — research, introductions, and long-cycle relationship development in target sectors
Market Presence & Content

Lead MNA's external brand and content strategy: social media, video, journal articles, conference participation, and event programming
Oversee production of all client-facing materials: proposals, capability statements, project write-ups, and presentations
Tech Days, client forums, and professional development programming
Team & Operations

Recruit, develop, and manage the marketing team (Coordinator and Specialist levels)
Build the marketing infrastructure: CRM adoption, asset management, proposal processes, and reporting systems
Collaborate with the Manager of Professional Operations and HR Manager on BD-aligned hiring strategy
Provide quarterly marketing and pipeline reports to the ownership group
AEC or technical professional services experience is essential — not preferred. Candidates without meaningful AEC market experience will not be considered, regardless of marketing credentials.

• 8–12+ years of progressive marketing and business development experience, with the majority in AEC, engineering, construction, owner's representation, or a closely related technical services sector
• Demonstrated track record of building or significantly growing a marketing and BD function inside a professional services firm
• Experience managing multi-level client relationships in a B2B professional services context — you have sat across the table from facility managers, capital project directors, and C-suite owners
• Strong executive-level communication skills — written, verbal, and in-person presentation
• Experience hiring and developing marketing staff
• Familiarity with CRM platforms; Proficiency in or working knowledge of Adobe Creative Suite (InDesign primary); able to direct design work and maintain brand standards
• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred — a demonstrable record of results in AEC business development carries equal or greater weight

MNA has no marketing infrastructure in place, which means no legacy systems to fight and full latitude to build it right
Clients who are loyal and eager to grow with the firm — the relationship foundation is already there
Meaningful equity or compensation upside as the firm scales — structure to be discussed with qualified candidates
The chance to build something: a marketing function, a team, and a growth trajectory that did not exist before you arrived
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